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March 12, 2018
Reasons that Cord-Cutters in North America Cancelled Their Pay TV Service, Q4 2017 (% of respondents)
Description
This chart shows the reasons that cord-cutters in North America cancelled their pay TV service during Q4 in 2017. Reasons include service was too expensive and some began to use an internet streaming service, among others.Note
Data was provided to eMarketer by TiVo.Methodology
Data is from the March 2018 TiVo "Q4 2017 Online Video and Pay-TV Trends Report: Consumer Behavior Across Pay-TV, OTT, Connected Devices and Content Discovery." 3,330 internet users ages 18+ in North America were surveyed online during Q4 2017.Sources
Chart Title
Reasons that Cord-Cutters in North America Cancelled Their Pay TV Service, Q4 2017 (% of respondents)Publication Date
March 12, 2018