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March 12, 2018

Reasons that Cord-Cutters in North America Cancelled Their Pay TV Service, Q4 2017 (% of respondents)

Description

This chart shows the reasons that cord-cutters in North America cancelled their pay TV service during Q4 in 2017. Reasons include service was too expensive and some began to use an internet streaming service, among others.

Note

Data was provided to eMarketer by TiVo.

Methodology

Data is from the March 2018 TiVo "Q4 2017 Online Video and Pay-TV Trends Report: Consumer Behavior Across Pay-TV, OTT, Connected Devices and Content Discovery." 3,330 internet users ages 18+ in North America were surveyed online during Q4 2017.

Featured In

Are Cord-Cutters Taking OTT’s Low Pricing for Granted?

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Chart Title

Reasons that Cord-Cutters in North America Cancelled Their Pay TV Service, Q4 2017 (% of respondents)

Publication Date

March 12, 2018

Sources

Featured In

Are Cord-Cutters Taking OTT’s Low Pricing for Granted?

Topics

Pay TV North America

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