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February 21, 2018
Factors that Contribute to a Negative Brand Experience According to US Internet Users vs. Brand Professionals, Dec 2017 (% of respondents)
Note
Data was provided to eMarketer by InMoment.Methodology
Data is from the February 2018 InMoment "2018 CX Trends Report: What Brands Should Know About Creating Memorable Experiences." 2,000 US internet users ages 18+ were surveyed online during November-December 2017. 1,000 US brand professionals were also surveyed online during the same period. InMoment is a customer experience management company.Sources
Chart Title
Factors that Contribute to a Negative Brand Experience According to US Internet Users vs. Brand Professionals, Dec 2017 (% of respondents)Publication Date
February 21, 2018