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February 2, 2018
Mobile Location-Based Ads in North America, by Accuracy of Location, Q4 2014-Q4 2017 (% of total)
Description
Less than a third of mobile location-based ads are hyperlocal in Q4 2017 (accurate within 100 meters). Since 2014, the percentage of hyperlocal mobile ads has decreased while percentages of regional and multiregional mobile ads have seen an increasing trend.Featured In
O2O Measurement and Marketing 2018Chart Title
Mobile Location-Based Ads in North America, by Accuracy of Location, Q4 2014-Q4 2017 (% of total)Publication Date
February 2, 2018
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