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January 9, 2018
Actions Taken by US Internet Users When They Agree vs. Disagree with a Brand's Stance on Social/Political Issues, Sep 2017 (% of respondents)
Methodology
Data is from the January 2018 Sprout Social report titled "Championing Change in the Age of Social Media." 1,022 US internet users ages 18+ were surveyed online during September 22-25, 2017. Respondents were female (66%) and male (34%). Respondents identified their age as 18-24 (12%), 25-34 (27%), 35-44 (25%), 45-54 (16%), 55-64 (15%) and 65+ (6%). Respondents identified their highest level of education as high school graduate or less (18%), some college or vocational training (27%), associate's degree (11%), bachelor's degree (28%) and advanced degree (16%). Respondents identified their race/ethnicity as Asian (8%), black or African-American (7%), Hispanic or Latino (10%), Native American (1%), Pacific Islander (7%), white or Caucasian (79%) and other (1%). Respondents identified their political views as very liberal (16%), moderately liberal (20%), moderate (37%), moderately conservative (20%) and very conservative (10%). Sprout Social is a social media analytics and monitoring service.Sources
Chart Title
Actions Taken by US Internet Users When They Agree vs. Disagree with a Brand's Stance on Social/Political Issues, Sep 2017 (% of respondents)Publication Date
January 9, 2018