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Explore our Research →The big answers: EMARKETER Daily quiz
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Keurig Dr Pepper to buy JDE Peet’s to create a coffee giant
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Financial media networks offer rich data but struggle to drive purchases
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Banks need a human touch to attract small businesses
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Perplexity payment model offers publishers a cut for AI content usage
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Aug 25, 2025
Musk, Zuck, and the messy fight for OpenAI
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JPMorgan claims its first open banking victim: Visa
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Aug 23, 2025
Nearly half of ad-supported TV viewing is streaming
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Aug 22, 2025
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
December 7, 2017
Sources that Should Take the Lead in Solving the Problem of Fake News* Ads According to US Marketers, Nov 2017 (% of respondents)
Description
83% of US marketers surveyed in November 2017 believed that publishers/media companies should take the lead in solving the problem of fake news. In comparison, fewer respondents think that social media platforms, technology partners, brands/advertisers, search platforms, or agencies should take the ... lead.More
Methodology
Data is from a December 2017 Society for New Communications Research of The Conference Board (SNCR) survey as cited in company blog. More than 100 predominantly US-based advertisers, marketers and social media managers were surveyed during August-November 2017.Chart Title
Sources that Should Take the Lead in Solving the Problem of Fake News* Ads According to US Marketers, Nov 2017 (% of respondents)Publication Date
December 7, 2017
