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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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December 7, 2017

Sources that Should Take the Lead in Solving the Problem of Fake News* Ads According to US Marketers, Nov 2017 (% of respondents)

Description

83% of US marketers surveyed in November 2017 believed that publishers/media companies should take the lead in solving the problem of fake news. In comparison, fewer respondents think that social media platforms, technology partners, brands/advertisers, search platforms, or agencies should take the ... lead.More

Methodology

Data is from a December 2017 Society for New Communications Research of The Conference Board (SNCR) survey as cited in company blog. More than 100 predominantly US-based advertisers, marketers and social media managers were surveyed during August-November 2017.

"Behind the Numbers" Podcast