Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Google's AI summaries lead to far fewer clicks
Article |
Aug 27, 2025
The big answers: EMARKETER Daily quiz
Article |
Aug 26, 2025
Shoppers trust genAI more than brand websites for purchase advice
Article |
Aug 26, 2025
As Amazon’s Rufus gets its paws on publisher data, here’s how retailers should respond
Article |
Aug 26, 2025
YouTube TV risks engagement dip as Fox standoff escalates
Article |
Aug 26, 2025
Eli Lilly moves to file for approval of GLP-1 weight loss pill
Article |
Aug 26, 2025
Gen Zers are committed to saving money but using the wrong products to get there
Article |
Aug 26, 2025
Multiple signs of credit stress mean banks must have a plan to intervene
Article |
Aug 26, 2025
Google Translate evolves from utility app to engagement platform
Article |
Aug 26, 2025
Skylight is a TikTok alternative built on trust, not algorithms
Article |
Aug 26, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
December 12, 2017
Reasons that US Small-Business Marketers Do Not Use Marketing Automation, Sep 2017 (% of respondents)
Description
US small-business marketers were asked about the reasons why they don't use marketing automation. This chart lists costs, familiarity, lack of time and complexity as some of the reasons selected by respondents.Note
Data was provided to eMarketer by ActiveCampaign.Methodology
Data is from the December 2017 ActiveCampaign "SMB Martech Report 2018: Beyond Email Marketing." 310 US small-business marketers were surveyed online during September 18-20, 2017. Respondents were from small businesses with fewer than 1,000 employees and an email marketing solution in place. The margin of error is 5.57% at a 95% confidence level. ActiveCampaign is a small business marketing platform.Chart Title
Reasons that US Small-Business Marketers Do Not Use Marketing Automation, Sep 2017 (% of respondents)Publication Date
December 12, 2017
