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December 14, 2017

Types of Videos Created by US Marketing Decision-Makers, Aug 2017 (% of respondents)

Description

According to August 2017 survey data, 51% of US marketing decision-makers create videos typified by customer testimonials and product/service overview, the most popular categories. How-to/educational videos and event promotion/recap type videos follow closely at 49% and 48% respectively.

Note

Data was provided to eMarketer by Magisto.

Methodology

Data is from the December 2017 Magisto report titled "Video's Payday: Part 2: The Role Of Social Media In Today's $135BN Video Marketing Industry." More than 500 US marketing decision-makers from small, medium and large businesses were surveyed during July-August 2017.

Featured In

For Social Video, Marketers Value Engagement Above All Else

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Chart Title

Types of Videos Created by US Marketing Decision-Makers, Aug 2017 (% of respondents)

Publication Date

December 14, 2017

Sources

Featured In

For Social Video, Marketers Value Engagement Above All Else

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Video Advertising United States

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