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(% of respondents, by gender, Dec 2018)
Data is from the December 2018 "eMarketer Ecommerce Survey" conducted by Bizrate Insights. 1,036 US internet users were surveyed online during December 2018. Respondents identified as female (51%) and male (49%) and were ages 18-34 (32%), 35-54 (34%) and 55-65 (34%). Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders and incomes. At the time of joining the panel, each panelist stated they had shopped online. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards. This survey, provided by Bizrate Insights on behalf of eMarketer, provides a monthly consumer pulse of digital shopping behavior and intent.
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