What Direct-to-Consumer (D2C) Brands Are US Internet Users Aware of vs. Interested in Purchasing? (% of respondents, Oct 2018) - eMarketer

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What Direct-to-Consumer (D2C) Brands Are US Internet Users Aware of vs. Interested in Purchasing? (% of respondents, Oct 2018)

What Direct-to-Consumer (D2C) Brands Are US Internet Users Aware of vs. Interested in Purchasing? (% of respondents, Oct 2018)

Chart Profile

  • Measurement:

    (% of respondents, Oct 2018)

  • Data Covered:

  • Source:

    Activate Inc.

  • Methodology:

    Data is from the November 2018 Activate Inc. report titled "Tech & Media Outlook 2019." 4,000 US internet users ages 18+ were surveyed online in October 2018. Activate is a consulting firm for entertainment, information, media and technology businesses.

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