Ways in Which US Brand Marketers Measure Digital Video Ad Performance, June 2016 (% of respondents) - eMarketer

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Ways in Which US Brand Marketers Measure Digital Video Ad Performance, June 2016 (% of respondents)

Ways in Which US Brand Marketers Measure Digital Video Ad Performance, June 2016 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Eyeview | Sequent Partners

  • Methodology:

    Data is from the October 2016 Sequent Partners and Eyeview report titled "Digital Video at the Inflection Point: How Brands are Learning to Use Digital Video to Drive Profitable Sales." 202 US brand marketers were surveyed online in June 2016. Respondents worked in the automotive, CPG, retail and travel industries. Respondents all worked for companies that currently use digital video as a paid media. All of the respondents are involved in their company's media budget setting and allocation process. Sequent Partners is a brand and media consultancy. Eyeview is a video marketing technology company.

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