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Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
Types of Personal Data that Internet Users in Western Europe Would Want Deleted After General Data Protection Regulation (GDPR) Implementation, April 2018 (% of respondents)
Features/Options for Which US Internet Users Would Be Willing to Pay a Premium, by Demographic, March 2018 (% of respondents in each group)
Demographic Profile of UK Internet Users, by Device, March 2018 (% of total in each group)
US Internet Users' Attitudes Toward Brand/Store Loyalty, by Demographic, Feb 2018 (% of respondents in each group)
Path to Purchase Stages During Which US Internet Users Use Their Mobile Device, by Demographic, Feb 2018 (% of respondents in each group)
US Social StatPack: Usage and Ad Spending for 2016-2020
UK Mobile Payments: After a Slow Start in a Competitive Space, Some Signs of Progress
How Marketers Across Industries Use Customer Engagement to Drive Loyalty, Sales
What's Possible for Targeting Based on Offline Purchase Data?
New eMarketer Report on Black Consumers’ Evolving Digital Usage
Relevant Ads on the Upswing