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Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
US Consumers Who Have Purchased Select Sports-Related Products/Services, by Generation, Aug 2017 (% of respondents in each group)
US Internet Users Who Use a Smartphone to Access Email, by OS and Age, Aug 2017 (% of respondents)
Social Media Platforms on Which There Are Too Many Ads According to US Teen Social Media Users, Jan 2017 (% of respondents)
Current vs. Expected Social Media Marketing Spending Share According to US B2B and B2C Marketing Executives, by Sector, Aug 2014-Aug 2017 (% of total marketing spending)
Marketing Spending Growth According to US Marketing Executives, Aug 2011-Aug 2017 (% change)
US Kids and Digital: Gauging How Digital These Digital Natives Really Are
US Hispanics 2016: Who They Are, What They're Doing on Digital and Ad Spending to Reach Them
Mothers' Digital Media Usage Is All About Convenience and Commiseration
Start Asking 'Who Makes the Buying Decision?' While Planning Influencer Marketing
YouTube's Teen Viewers Complain of Too Many Ads
Teens Don't Know Whether to Trust Ads