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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
US Email Marketing Benchmarks: Click-to-Open and Open Rate, Q1 2015-Q1 2017 (among campaigns analyzed by Yes Lifecycle Marketing)
US Email Marketing Benchmarks: Click-to-Open, Conversion, Open and Unique Click Rates, by Day of Week, Q1 2017 (among campaigns analyzed by Yes Lifecycle Marketing)
US Email Marketing Benchmarks: Click-to-Open, Open and Unique Click Rate, by Industry, Q1 2017 (among campaigns analyzed by Yes Lifecycle Marketing)
Daily Time Spent with Select Media Among US Mothers, Jan 2017 (hrs:mins)
Top 5 Digital Activities Conducted While Watching TV* Among US Multidevice Users, by Device, March 2017 (% of respondents)
US Travel Industry StatPack 2017: Digital Ad Spending Forecasts and Trends
US Mobile StatPack 2017: An Atlas of eMarketer Forecasts to Keep at Your Fingertips All Year Long
The Fight Against Ad Fraud Is Still Escalating
Ad Fraud Buzz May Come and Go, But the Issue Remains
Facebook's Ad Juggernaut Approaches Middle Age
How Blockchain Could Give a Big Boost to the Fight Against Ad Fraud