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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Total Media, Digital and Mobile Ad Spending in North America, by Country, 2015-2021 (billions)
US Native Digital Display Ad Spending, by Segment, 2016-2018 (billions)
US Native Digital Display Ad Spending, by Device, 2016-2018 (billions)
Digital Ad Spending Worldwide, by Country, 2016-2021 (billions)
Mobile Ad Spending Worldwide, by Country, 2016-2021 (millions)
US Native Digital Display Advertising Forecast: Social Dollars Drive the Market—for Now
US Ad Spending: The eMarketer Forecast for 2017
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