US TV* vs. Digital** Ad Spending, 2015-2020 (billions)

Chart Profile

• Measurement:

  (billions)

• Data Covered:

  • Media Buying

• Source:

  eMarketer

• Methodology:

  Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.