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(billions)
eMarketer
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
How Much Do Companies Worldwide Expect to Increase Their In-App Ad Spending in the Next 12 Months? (% of respondents, Nov 2018) CHART PRO
Mobile Ad Spending Share in Brazil, by Industry, 2018 (% of total) CHART PRO
Mobile Ad Spending Share in Argentina, by Industry, 2018 (% of total) CHART PRO
Mobile Ad Spending Share in Mexico, by Industry, 2018 (% of total) CHART PRO
Mobile Ad Spending Share in Latin America*, by Industry, 2018 (% of total) CHART PRO
UK Digital Out-of-Home Advertising: How Digital Options Are Driving Innovation REPORT PRO
US B2B Digital Advertising Trends: Spend Will Exceed $6 Billion in 2019, but Market Still Lacks Maturity REPORT PRO
Why Bring Programmatic to Traditional TV, OOH and Audio? INTERVIEW PRO
Why Funding for Programmatic OOH Campaigns Is Coming Out of Mobile Ad Budgets INTERVIEW PRO
In Search of Scale, Direct-to-Consumer Brands Flock to TV ARTICLE
Advertisers Now Pay More for Facebook Users' Attention ARTICLE