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(billions)
eMarketer
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents) CHART PRO
Data-Driven Use Cases that Will Occupy Their Attention in 2018 According to US Senior Marketing Professionals (% of respondents) CHART PRO
General Marketing Topics or Developments that Will Command the Most Attention in 2018 According to US Senior Marketing Professionals (% of respondents) CHART
Actions Taken by Mobile Ad Executives Worldwide in Response to Concerns About the Amount of Mobile Ad Fraud, Oct 2017 (% of respondents) CHART PRO
Primary Method Used by US Digital Publishers to Sell Digital Media Inventory, Summer 2017 (% of respondents) CHART PRO
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018 REPORT PRO
General Data Protection Regulation (GDPR): What Companies Need to Know Now REPORT PRO
Why Few Publishers Build Data Businesses INTERVIEW PRO
For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018 INTERVIEW PRO
People Believe Ads Are Becoming More Intrusive ARTICLE
Web Browsers Reject About Two-Thirds of Cookies ARTICLE