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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Digital Video Ad Benchmarks in Europe and the US: Ad View Share, by Device/Channel, Q1 2017 (% of total ads served by FreeWheel)
US Digital Ad Spending, Q1 2013-Q1 2017 (billions and % change vs. same period of prior year)
US Digital Video Ad Benchmarks: Pre-Roll vs. Mid-Roll Completion Rates, by Content Type, Q1 2017 (among ads served by FreeWheel)
Digital Video Ad Benchmarks in Europe and the US: Ad View Share, by Content Format, Q1 2017 (% of total ads served by FreeWheel)
US Digital Video Ad Spending, 2017-2021 (billions, % change and % of total digital ad spending)
US Media and Entertainment Industries StatPack 2017: Digital Ad Spending Forecast and Trends
US Healthcare and Pharma Industry StatPack 2017: Digital Ad Spending Forecast and Trends
Do's and Don'ts for Marketing to US Hispanic Millennials
The Fight Against Ad Fraud Is Still Escalating
Have Media Habits Changed Among Millennials and Teens?
Listen In: Which Industries Spend the Most on Digital Advertising and Why?