US Smartphone Mcommerce Buyers Who Primarily Make Mobile Purchases via App vs. Web, Jan 2017 (% of respondents) - eMarketer
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US Smartphone Mcommerce Buyers Who Primarily Make Mobile Purchases via App vs. Web, Jan 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Fluent LLC

  • Methodology:

    Data is from the January 2017 Fluent report titled "Devices & Demographics 2017." 2,773 US internet users ages 18+ were surveyed online on January 5, 2017. Respondents were randomly selected, and the findings are at a 95% confidence level with a margin of error of +/-1.86 percentage points. Fluent's ad-serving technology includes a survey module that was used to facilitate data collection. Fluent is an advertising technology company.

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