US Digital Video Ad Benchmarks: Completion Rate, by Device and Content Length/Type, Q1 2016 (among ads served by FreeWheel) - eMarketer

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US Digital Video Ad Benchmarks: Completion Rate, by Device and Content Length/Type, Q1 2016 (among ads served by FreeWheel)

US Digital Video Ad Benchmarks: Completion Rate, by Device and Content Length/Type, Q1 2016 (among ads served by FreeWheel)

Chart Profile

  • Measurement:

    (among ads served by FreeWheel)

  • Data Covered:

  • Source:

    FreeWheel

  • Methodology:

    Data is from the June 2016 FreeWheel "Q1 2016 Video Monetization Report." Data is based on 55 billion video views via desktop, OTT devices, STB VOD, smartphone and tablet (including in-app and browser) in Europe and the US during Q1 2016. The data represents only professional, rights-managed video content from FreeWheel's customers. FreeWheel works with linear TV, digital video content (e.g., broadcasters, cable networks and cable and satellite operators) and digital pure-play publishers (e.g., Hulu, Netflix, YouTube).

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