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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Share of Average Time Spent per Day with Select Media by US Adults vs. US Ad Spending Share, 2017-2019 (% of total)
Desktop Display Ad Benchmarks in Select Countries: Brand Risk Rate, H1 2017 (among impressions analyzed by Integral Ad Science)
Growth of Average Time Spent per Day with Major Media by US Adults, 2014-2019 (% change)
Desktop Display Ad Benchmarks in Select Countries: Fraud* Rate, by Fraud Prevention Usage, H1 2017 (among impressions analyzed by Integral Ad Science)
Average Time Spent per Day with Mobile Internet Among US Smartphone and Tablet Users, In-App vs. Mobile Web, 2014-2019 (hrs:mins)
Q3 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
US Ad Spending: eMarketer's Updated Estimates and Forecast for 2017
eBay: Header Bidding Promises to Bring Transparency to Programmatic Advertising
For Safelite AutoGlass, All Attribution Models Have Their Limitations
Listen In: Key Trends in Digital Video
Google and Facebook Tighten Grip on US Digital Ad Market