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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
US Mobile Phone Users Who Report Relationship Trouble*, by Daily Time Spent with Their Phone, Aug 2017 (% of respondents)
Restrictions that US Parent Internet Users Place on Their Child's Mobile Phone Usage, by Age of Child, Aug 2017 (% of respondents in each group)
US Smartphone Users Who Use Their Smartphone During Select Activities, 2016 & 2017 (% of respondents)
Top 5 Steps that US Smartphone Users Take to Limit Their Smartphone Usage, July 2017 (% of respondents)
Branded Mobile Content Benchmarks in Select Countries: Average Time Spent, CTR and Share of Clicks, Q3 2017 (among impressions analyzed by Polar)
US Simultaneous Media Users: eMarketer's Estimates for 2017
US Programmatic Ad Spending Forecast: The Duopoly Drives Dollars Through 2019
How Location Data Improves Targeting, Measurement for Connected TV and OTT Advertising
What's Behind the Rapid Progress of Advanced Audience Targets in Linear TV
Advertisers Express Interest in Bringing Programmatic In-House
Can Too Much Phone Usage Affect a Relationship?