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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends; estimates from other research firms; company releases; data from benchmark sources; consumer media consumption trends; and consumer device usage trends.
US Addressable TV Households, by Provider and Type, 2018 (millions)
What Amazon Advertising Products Do Marketers Worldwide Use? (% of respondents, Sep 2018)
What Percent of Their Digital Ad Budget Do Marketers Worldwide Spend on Amazon Advertising? (% of respondents, Sep 2018)
How Confident Are US Marketers in Their Ability to Create and Deliver Personalized Advertising? (% of respondents, Oct 2018)
What Effect Does Haptic-Enabled Video Have on Mobile Video Viewers in Canada? (Fall-Winter 2017)
Dynamic Creative and Digital Storytelling: Mastery of Data Management Allows Campaigns to Get More Sophisticated
Beyond Ad Measurement and Metrics: In the UK, Marketer Attention Turns to Engagement
How Artificial Intelligence Enhances Marketers' Dynamic Creative Optimization Efforts
What Brands Need to Understand Before They Execute Dynamic Creative Optimization
How Disparate Systems Complicate Martech Strategies
How Political Advertisers on Deadline Utilize Programmatic