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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends; estimates from other research firms; company releases; data from benchmark sources; consumer media consumption trends; and consumer device usage trends.
US Retail Ecommerce Sales Share, by Device, Jan 2016-Jan 2020 (% of total)
US Internet Users Who Own a Smart-Home Device, by Age, Dec 2016 (% of respondents in each group)
Reasons that US Smart-Home Device Owners Purchase Smart-Home Devices, Dec 2016 (% of respondents)
Smart-Home Devices Owned by US Internet Users, 2015 & 2016 (% of respondents)
Reasons that US Internet Users Are Hesitant to Purchase Smart-Home Devices, 2015 & 2016 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends
Personalization in Retail: The Latest Trends and Challenges
IoT-Enabled Devices Let Consumers Create Their Own Smart Homes
Data Analytics and Personalization Enable Dun & Bradstreet’s Account-Based Approach to B2B Marketing
At Dell, the Goal of Three-Year Digital Transformation Effort Is Scalable, One-to-One Personalization
Most CBS All Access Users Watch Current Content