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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends; estimates from other research firms; company releases; data from benchmark sources; consumer media consumption trends; and consumer device usage trends.
Metrics Used by US B2B Marketers to Measure Campaign Success, Sep 2017 (% of respondents)
US Local Radio Ad Spending, by Type, 2017, 2018 & 2022 (billions)
US Local Ad Spending, 2017 & 2018 (billions and % change)
US Local Ad Spending for Select Media, 2018 (billions and % of total)
US Local Ad Spending Share, Traditional vs. Digital, 2017 (% of total)
Q4 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
10 Key Digital Trends for 2018: Our Predictions for What Will Matter to Marketers
How Location Data Improves Targeting, Measurement for Connected TV and OTT Advertising
What's Behind the Rapid Progress of Advanced Audience Targets in Linear TV
Balancing Omnichannel Advertising with Individual Channel Considerations
How Social Media Marketers Can Leverage Marketing Technology