Plans & Pricing
Does My Company Subscribe?
(% of population)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends; estimates from other research firms; company releases; data from benchmark sources; consumer media consumption trends; and consumer device usage trends.
Programmatic Digital Display Ad Spending in China, 2017-2020 (billions, % change and % of digital display ad spending)
Digital Video Ad Spending Share in China, Programmatic* vs. Nonprogrammatic, 2019 (% of total digital video ad spending)
How Important Is Reducing the Number of Vendors/Partners They Work with to Brand Marketers in Europe and the US? (% of respondents, Spring 2018)
On What Advertising Channels Do Marketers Worldwide Run Holiday Season Ads? (% of respondents, 2017 & 2018)
How Important Do Marketers Worldwide Think Mobile Advertising Is vs. Desktop for Driving Sales During the Holiday Season? (% of respondents, Sep 2018)
Mobile Trends 2019: 10 Predictions for What Marketers Can Expect
Demanding a Better Ad Experience: Why One in Four Internet Users Say No to Ads
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Publishers Worry Programmatic Is Hurting Ad Prices
Rewarded Video Helps Mobile Advertisers Move on from Impressions