Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Cowen and Company
Data is from the January 2018 Cowen and Company "Ad Buyer Survey VI: Look for Digital Advertising to Grow Its Lead Over TV/Offline Advertising in 2018." Approximately 50 US senior ad buyers from various industries with an average ad spending of $298 million were surveyed during December 4-11, 2017.
US TV Ad Spending for Direct-to-Consumer Brands*, 2015-2018 (billions and % change)
Media Ad Spending Growth of Top 3 Industries in China, Ranked by Media Ad Spending Growth, April 2019 (% change vs. prior month)
Media Ad Spending Growth of Top 3 Industries in China, Ranked by Media Ad Spending, April 2019 (% change vs. prior month)
US Programmatic TV Ad Spending, 2016-2021 (billions and % change)
US Addressable TV Ad Spending, 2016-2021 (billions)
Q2 2019 Digital Video Trends: TV and Digital Video Upfront Ad Spending Remains Strong
Canada Time Spent with Media 2019: Time Spent with Digital Media Surpasses Traditional
Why Bring Programmatic to Traditional TV, OOH and Audio?
Why Funding for Programmatic OOH Campaigns Is Coming Out of Mobile Ad Budgets
The Size of the Ad Fraud Problem in Digital Marketing Is Varying
Five Charts: The State of Header Bidding