Platform that Offers the Highest Digital Ad Spending ROI According to US Senior Ad Buyers, Dec 2017 (% of respondents) - eMarketer
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Platform that Offers the Highest Digital Ad Spending ROI According to US Senior Ad Buyers, Dec 2017 (% of respondents)

Platform that Offers the Highest Digital Ad Spending ROI According to US Senior Ad Buyers, Dec 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Cowen and Company

  • Methodology:

    Data is from the January 2018 Cowen and Company "Ad Buyer Survey VI: Look for Digital Advertising to Grow Its Lead Over TV/Offline Advertising in 2018." Approximately 50 US senior ad buyers from various industries with an average ad spending of $298 million were surveyed during December 4-11, 2017.

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