Mobile App Push Notification Performance Metrics Worldwide: Average Opt-In Rates, by OS, H1 2018 - eMarketer

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Mobile App Push Notification Performance Metrics Worldwide: Average Opt-In Rates, by OS, H1 2018

Mobile App Push Notification Performance Metrics Worldwide: Average Opt-In Rates, by OS, H1 2018

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  • Data Covered:

  • Source:

    Accengage

  • Methodology:

    Data is from the June 2018 Accengage report titled "The 2018 Push Notification & In-App Message Benchmark." 50 billion push notifications and 300 million in-app messages sent to 900 million app users worldwide were analyzed during January-June 2018. Accengage provides push notification solutions for websites and mobile apps.

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