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Chief Marketing Technologist
Data is from the October 2017 Chief Marketing Technologist report titled "Martech and the Modern Marketing Org." 275 marketing leaders worldwide with a large concentration in the US were surveyed during August-September 2017. Respondents were from companies with fewer than 10 employees (5.6%), 10-100 (23.5%), 101-1,000 (33.3%) and more than 1,000 (37.6%). Chief Marketing Technologist is a blog focused on marketing technology.
Pricing Models Used for App Install Ads According to Mobile App Developers Worldwide, Gaming vs. Nongaming, Fall 2017 (% of respondents)
Digital Marketers Worldwide Who Plan to Increase Deal-ID-Based Trading*, by Current Deal ID Usage, July 2017 (% of respondents)
Number of Technology Partners Used for Deal-ID-Based Trading According to Digital Marketers Worldwide, July 2017 (% of respondents)
Challenges of Programmatic Advertising According to Brand Advertisers Worldwide, Aug 2017 (% of respondents)
Brand Advertisers Worldwide Who Believe that Off-the-Shelf Programmatic Technologies Provide Advertisers with Competitive Advantage, Aug 2017 (% of respondents)
Programmatic Connected TV and OTT Video Advertising: Automation, Audience Attracts Digital and TV Ad Buyers
Artificial Intelligence for Marketers 2018: Finding Value Beyond the Hype
For Marketers, Digital Transformation Isn't About Chasing the Next Channel
DigitasLBi: Machine-Based Approach to Audience Buying Imminent in 2016
Marketers Are Thinking Harder About Augmented Reality and Artificial Intelligence
It's Getting Harder to Make Marketing Tech Decisions