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Chief Marketing Technologist
Data is from the October 2017 Chief Marketing Technologist report titled "Martech and the Modern Marketing Org." 275 marketing leaders worldwide with a large concentration in the US were surveyed during August-September 2017. Respondents were from companies with fewer than 10 employees (5.6%), 10-100 (23.5%), 101-1,000 (33.3%) and more than 1,000 (37.6%). Chief Marketing Technologist is a blog focused on marketing technology.
Implementation of Select Technologies at Their Organization According to US Senior-Level Decision-Makers, Feb 2018 (% of respondents)
Daily Time Wasted Sharing/Tracking Down Digital Information Among US Senior-Level Decision-Makers, Feb 2018 (% of respondents)
Biggest Challenges to Digital Transformation at Their Company According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
Most Important Initiatives for Achieving Their Companies' Current Digital Transformation Goals According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
Main Goals of Their Companies' Current Digital Transformation Initiatives According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
Attribution Beyond Marketing: Using All Company Touchpoints to Achieve a True Customer View
B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement
How Publishers Can Fight Ad Blocking with Crypto Mining
Why Ad Buying Terminology Needs Standardization
How Flipboard Sorts Through Hundreds of Thousands of Articles Each Day
Most Companies Haven't Adopted Emerging Technologies Yet