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Bold Digital | SimilarTech
Data is from the May 2017 Bold Digital and SimilarTech report titled "The State of Marketing Automation 2017." Research was conducted using SimilarTech's sales and business intelligence tool to scan data from 100 million web/mobile sites worldwide and examine changes in marketing automation technology adoption across the internet. The report makes a comparison for growth from the beginning of 2016 through the end of 2016, and the final numbers are true to the end of 2016. Marketing automation refers to software and technologies that enable marketers to collect data and automate marketing activities (e.g., classifying leads, scheduling social media messages, sending emails). In total, SimilarTech monitors and analyzes more than 30 billion internet web pages a month. Bold Digital is an inbound marketing agency and a HubSpot Gold partner agency. SimilarTech is a competitive intelligence and lead generation tool that tracks technology adoption and usage analytics in real time.
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Types of Sales Content Used by B2B* Marketing and Sales Leaders in North America, Dec 2017 (% of respondents)
Primary Method Used to Distribute Sales Content According to B2B* Marketing and Sales Leaders in North America, Dec 2017 (% of respondents)
Importance of Sales Content to Closing Sales According to B2B* Marketing and Sales Leaders in North America, Dec 2017 (% of respondents)
Primary Team that Creates Sales Content at Their Company According to B2B* Marketing and Sales Leaders in North America, Dec 2017 (% of respondents)
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