Marketing Automation Market Share Worldwide, by Industry, 2016 (% of total) - eMarketer
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Marketing Automation Market Share Worldwide, by Industry, 2016 (% of total)

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  • Measurement:

    (% of total)

  • Data Covered:

  • Source:

    Bold Digital | SimilarTech

  • Methodology:

    Data is from the May 2017 Bold Digital and SimilarTech report titled "The State of Marketing Automation 2017." Research was conducted using SimilarTech's sales and business intelligence tool to scan data from 100 million web/mobile sites worldwide and examine changes in marketing automation technology adoption across the internet. The report makes a comparison for growth from the beginning of 2016 through the end of 2016, and the final numbers are true to the end of 2016. Marketing automation refers to software and technologies that enable marketers to collect data and automate marketing activities (e.g., classifying leads, scheduling social media messages, sending emails). In total, SimilarTech monitors and analyzes more than 30 billion internet web pages a month. Bold Digital is an inbound marketing agency and a HubSpot Gold partner agency. SimilarTech is a competitive intelligence and lead generation tool that tracks technology adoption and usage analytics in real time.

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