Leading Challenges of Data-Driven Marketing According to US Ad/Marketing Professionals, Oct 2016 (% of respondents) - eMarketer

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Leading Challenges of Data-Driven Marketing According to US Ad/Marketing Professionals, Oct 2016 (% of respondents)

Leading Challenges of Data-Driven Marketing According to US Ad/Marketing Professionals, Oct 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Global Alliance of Data-Driven Marketing Associations (GDMA) | Winterberry Group

  • Methodology:

    Data is from the January 2017 Global Alliance of Data-Driven Marketing Associations (GDMA) and Winterberry Group report titled "The Global Review of Data-Driven Marketing and Advertising: Appendix: Marketplace Snapshots" with the support of MediaMath. 241 US advertising and marketing professionals from a variety of industries were surveyed from July to October 2016. Respondents identified their principal role/business focus as marketer/advertiser (57.7%), publisher/media focused on selling advertising (3.7%), provider of marketing services including data and agency services (25.3%), developer of advertising and marketing technology (3.3%) and other (10.0%).

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