Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Global Alliance of Data-Driven Marketing Associations (GDMA) | Winterberry Group
Data is from the January 2017 Global Alliance of Data-Driven Marketing Associations (GDMA) and Winterberry Group report titled "The Global Review of Data-Driven Marketing and Advertising: Appendix: Marketplace Snapshots" with the support of MediaMath. 241 US advertising and marketing professionals from a variety of industries were surveyed from July to October 2016. Respondents identified their principal role/business focus as marketer/advertiser (57.7%), publisher/media focused on selling advertising (3.7%), provider of marketing services including data and agency services (25.3%), developer of advertising and marketing technology (3.3%) and other (10.0%).
Top 3 KPIs Tracked by US Direct-to-Consumer Brands for TV Ads, Jan 1, 2018-March 31, 2019
Length of TV Ads for US Direct-to-Consumer Brands, Jan 1, 2018-March 31, 2019
How Concerned Are Companies in Germany, UK and the US About Digital Disruption? (% of respondents, March 2019)
Are US Internet Users More Likely or Less Likely to Consider Purchasing a Product if the Advertisement Features a Same-Sex Couple? (% of respondents, by demographic, May 2019)
What Do Companies in Germany, UK and the US Think Will Be the Most Important Driver of Business Growth in the Next Three Years? (% of respondents, March 2019)
The Brand-Agency Relationship: Streamlining with In-House Teams and Flexible Engagement Models
Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences: The Building Blocks of a Better Customer Experience (A 4-Part Series)
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Verizon, Chobani and Trunk Club Execs on the Challenges and Successes of Operating In-House Agencies
Ads From Influencers You Don't Follow: What Marketers Need To Know About Instagram's New Update