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Sagefrog Marketing Group
Data is from the November 2017 Sagefrog Marketing Group "2018 B2B Marketing Mix Report." 100 B2B marketing professionals mostly from the US were surveyed from August-October 2017. Respondents were from B2B companies (74%), B2C companies (8%) and both B2B and B2C companies (18%). Respondents identified their industry as advertising & marketing (15%), financial & insurance (3%), health & life sciences (13%), manufacturing (10%), professional & business services (27%), technology (24%) and other (8%). Sagefrog Marketing Group is a B2B marketing agency.
Revenue Priorities According to US B2B Revenue Marketers, Demand Marketers and Lead Marketers (% of respondents in each group, Aug 2018)
Use of Account-Based Marketing (ABM) Technology* According to US B2B Revenue Marketers, Demand Marketers and Lead Marketers (% of respondents in each group, Aug 2018)
What Social Media Platforms Do B2B and B2C Companies in Spain Use? (% of respondents, May 2018)
Attitudes of Business Buyers Worldwide Toward Personalization, by Generation, April 2018 (% of respondents in each group)
What Factors Do Business Buyers Worldwide Say Is Important to Winning Their Business? (% of respondents, by generation, April 2018)
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Podcast Ads Aren't Commercials—They're Part of the Story
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Why Many B2B Marketers Struggle With CRM Integrations
Why Marketers Struggle to Define Artificial Intelligence