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Sagefrog Marketing Group
Data is from the November 2017 Sagefrog Marketing Group "2018 B2B Marketing Mix Report." 100 B2B marketing professionals mostly from the US were surveyed from August-October 2017. Respondents were from B2B companies (74%), B2C companies (8%) and both B2B and B2C companies (18%). Respondents identified their industry as advertising & marketing (15%), financial & insurance (3%), health & life sciences (13%), manufacturing (10%), professional & business services (27%), technology (24%) and other (8%). Sagefrog Marketing Group is a B2B marketing agency.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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