Plans & Pricing
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(% of respondents)
Sagefrog Marketing Group
Data is from the November 2017 Sagefrog Marketing Group "2018 B2B Marketing Mix Report." 100 B2B marketing professionals mostly from the US were surveyed from August-October 2017. Respondents were from B2B companies (74%), B2C companies (8%) and both B2B and B2C companies (18%). Respondents identified their industry as advertising & marketing (15%), financial & insurance (3%), health & life sciences (13%), manufacturing (10%), professional & business services (27%), technology (24%) and other (8%). Sagefrog Marketing Group is a B2B marketing agency.
Type of Ads/Marketing for Digital Disruptor Brands* that US Internet Users Remember Most, May 2018 (% of respondents)
Reasons that the GDPR Is Important According to UK Internet Users, May 2018 (% of respondents)
Concerns that Internet Users in Select Countries in Western Europe Have About Using Voice Assistants*, Nov 2017 (% of respondents)
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
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Artificial Intelligence for Marketers: The Future Is Already Here
Why DSPs Are Applying AI to Programmatic Bidding
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What Marketers Prioritize When Choosing DMPs
Melding Marketing and Ad Tech a Challenge for B2C Companies