Leading Areas of Marketing Spending According to US* B2B Marketing Professionals, Oct 2017 (% of respondents) - eMarketer
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Leading Areas of Marketing Spending According to US* B2B Marketing Professionals, Oct 2017 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Sagefrog Marketing Group

  • Methodology:

    Data is from the November 2017 Sagefrog Marketing Group "2018 B2B Marketing Mix Report." 100 B2B marketing professionals mostly from the US were surveyed from August-October 2017. Respondents were from B2B companies (74%), B2C companies (8%) and both B2B and B2C companies (18%). Respondents identified their industry as advertising & marketing (15%), financial & insurance (3%), health & life sciences (13%), manufacturing (10%), professional & business services (27%), technology (24%) and other (8%). Sagefrog Marketing Group is a B2B marketing agency.

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