Frequency with Which US Smartphone Owners Purchase a New Smartphone, by Gender and OS, June 2016 (% of respondents in each group) - eMarketer
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Frequency with Which US Smartphone Owners Purchase a New Smartphone, by Gender and OS, June 2016 (% of respondents in each group)

Frequency with Which US Smartphone Owners Purchase a New Smartphone, by Gender and OS, June 2016 (% of respondents in each group)

Chart Profile

  • Measurement:

    (% of respondents in each group)

  • Data Covered:

  • Source:

    Fluent LLC

  • Methodology:

    Data is from a June 2016 Fluent LLC survey as cited in company blog. 2,144 US internet users ages 18+ were surveyed online on June 3, 2016. Respondents were randomly selected via the survey module of Fluent's ad serving platform. The margin of error is +/-2.1 percentage points at a 95% confidence level. Fluent LLC is an advertising technology company.

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