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(% of total opens analyzed by Return Path)
Data is from the July 2017 Return Path report titled "The Email Client Experience." Data is based on 27 billion email opens worldwide during May 2016-April 2017. Return Path is an email solutions platform.
Share of Emails Sent by Retailers in North America Where Purchaser Emails Match a Nonpurchaser Email on the Same Day, by Industry, July-Dec 2017 (% of total)
Preferred Method for Interacting with a Brand/Website's Customer Support Team Among US Internet Users, by Age, March 2018 (% of respondents)
Most Effective Digital Channels for Collecting Marketing Data According to US Marketers, Q4 2017 (% of respondents)
Sources Used by US Smart Speaker Users to Find New Apps for Their Smart Speaker, Jan 2018 (% of respondents)
Most Effective vs. Difficult Email Marketing Tactics According to Marketers Worldwide, Feb 2018 (% of respondents)
US Social Network Users: eMarketer's Estimates for 2018–2022
US Digital Users: eMarketer's Estimates for 2018
The Case for Taking Attribution Out of the Marketing Department
B2B Content Marketing Is a Marathon, Not a Sprint
Data Feed: March 16, 2018
The Fake News Study: What This Means for Media Companies and Democracy