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(millions, % change and % of internet users)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major video sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.
Types of Digital/Mobile App Ads US Internet Users Find Annoying, Jan 2018 (% of respondents)
Actions US Internet Users Think Advertisers Should Take to Improve the Digital/Mobile Experience, Jan 2018 (% of respondents)
Digital Areas that Are Top Priorities in 2018 According to Client-Side Marketers Worldwide (% of respondents)
Digital Marketing Tactics on Which Client-Side Marketers Worldwide Plan to Increase Spending in 2018 (% of respondents)
Ways in Which Their Company Is Currently Using Artificial Intelligence (AI) According to Client-Side Marketers Worldwide, by Region, Jan 2018 (% of respondents)
Digital Video Advertising Best Practices 2018: Connecting the Dots Across Screens and Formats
Global Digital Video Viewers: eMarketer's Estimates and Forecast for 2016–2021, with YouTube and Mobile Video Numbers
How Publishers Can Profit from Buying Facebook Traffic
No One Is Perfect with Brand Safety
Data Feed: February 20, 2018
Many Users Will Stop Viewing Content That’s Slow to Load