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Adweek | Dun & Bradstreet
Data is from the November 2016 Dun & Bradstreet report titled "B2B Programmatic Becomes A Reality: Outlook 2017" conducted by Adweek BrandShare. 221 US B2B marketers and their agencies were surveyed in September 2016. All respondents were involved in B2B marketing and had a job title of manager or above.
Current and Expected Usage of Artificial Intelligence (AI) for Procurement and Supply Chain Processes According to Decision-Makers in Western Europe and the US, May 2018 (% of respondents)
Social Media Objectives According to Digital Professionals in Spain, April 2018 (% of respondents)
Important Attributes When Selecting a Business Partnership According to B2B Decision-Makers Worldwide, Q1 2018 (% of respondents)
Feelings that Would Lead to Repeat Business and Positive Recommendations According to B2B Decision-Makers Worldwide, Q1 2018 (% of respondents)
Influential Traits or Behaviors that Contributed to Selecting a Business Partner According to B2B Decision-Makers Worldwide, Q1 2018 (% of respondents)
B2B Ecommerce 2018: Transforming Buying and Selling
B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement
Luz, Cámara, Acción: Why Influencer Marketing Budgets Keep Increasing in Latin America
How Mercer’s Global CMO Modernized the Marketing Department
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Marketers Grade Their Personalization Efforts a 'C'