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(billions and % change)
Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.
Location/Retail Ecommerce Site on Which Digital Buyers in China Spent the Most During the 11/11 Shopping Festival*, Nov 2017 (% of respondents)
Locations/Retail Ecommerce Sites on Which Digital Buyers in China Shopped During the 11/11 Shopping Festival*, Nov 2017 (% of respondents)
Internet Users Worldwide Who Have Used Their Mobile Phone to Pay for an Item/Service, by Region/Country, Q4 2015 & Q2 2017 (% of respondents)
FMCG Retail Ecommerce Spending Share in Select Countries, 2017 & 2025 (% of total FMCG spending)
Adult Transportation Sharing Economy Users and Penetration in China, 2015-2019 (millions and % of internet users)
Asia-Pacific Retail and Ecommerce Sales: eMarketer's Estimates for 2016–2021
Global Ecommerce Platforms 2017: A Country-by-Country Review of the Top Retail Ecommerce Sites
Marketing in China: Ksubaka's In-Store Screens Stop Shoppers with Games Interspersed with Ads
Marketing in China: A Data Guru's Insight on China's Hot Mobile Market
Cross-Border Ecommerce Spending in China to Top the $100 Billion Threshold in 2017
eMarketer Projects Surge in Mobile Payments in China