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Data & Marketing Association (DMA) | Winterberry Group
Data is from the December 2016 Data & Marketing Association (DMA) (formerly Direct Marketing Association (DMA)) and Winterberry Group report titled "Quarterly Business Review Q3 2016." 263 US marketing professionals were surveyed online in October 2016. 153 respondents were marketers and 108 respondents were marketing services professionals, including agency services and technology providers. All respondents were DMA members.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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