Change in Data-Driven Marketing Spending According to US Marketing Professionals, Q3 & Q4 2016 (% of respondents) - eMarketer
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Change in Data-Driven Marketing Spending According to US Marketing Professionals, Q3 & Q4 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Data & Marketing Association (DMA) | Winterberry Group

  • Methodology:

    Data is from the December 2016 Data & Marketing Association (DMA) (formerly Direct Marketing Association (DMA)) and Winterberry Group report titled "Quarterly Business Review Q3 2016." 263 US marketing professionals were surveyed online in October 2016. 153 respondents were marketers and 108 respondents were marketing services professionals, including agency services and technology providers. All respondents were DMA members.

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