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Carto | Hanover Research
Data is from the October 2017 Carto and Hanover Research report titled "State of Location Intelligence." 220 US C-level executives, managers and analysts at companies with more than 500 employees were surveyed in September 2017. Location intelligence is defined as turning location data into business outcomes.
CRM vs. Brand Spending Growth According to US Marketing Executives, Aug 2014-Aug 2017 (% change)
Barriers to Leveraging Data According to US Chief Data Officers (CDOs) and CIOs, June 2017 (% of respondents)
Leading Business Challenges According to US Chief Data Officers (CDOs), June 2017 (% of respondents)
Reasons for Hiring a Chief Data Officer (CDO) According to US CIOs, June 2017 (% of respondents)
US Digital Video Ad Benchmarks: Video Completion Rate (VCR), by Gender and Video Ad Length, H2 2016 (among impressions served by Jun Group)
Digital Transformation 2017: Disrupting 'Business as Usual'
US Teens and Their Smartphones: The All-Purpose Device for Liking, Snapping, Ad Avoiding, Shopping and More
Mothers' Digital Media Usage Is All About Convenience and Commiseration
Becoming a Mother Changes How a Woman Uses Social Media
The Trials of Collecting Location Data
Carl's Jr. Experiments with Live Ads During Vice Stream