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(% of respondents)
Carto | Hanover Research
Data is from the October 2017 Carto and Hanover Research report titled "State of Location Intelligence." 220 US C-level executives, managers and analysts at companies with more than 500 employees were surveyed in September 2017. Location intelligence is defined as turning location data into business outcomes.
Current Stage of Data Integration Across Marketing Technologies According to Marketers Worldwide, Jan 2018 (% of respondents)
Priorities vs. Challenges of Marketing Data and Technology Strategy According to Marketers Worldwide, Jan 2018 (% of respondents)
Actions that Their Company Is Taking to Help Achieve Their Go-to-Market Goals According to US B2B Professionals, Nov 2017 (% of respondents)
Effective vs. Difficult Tactics Used in 2018 Digital Marketing Plans According to B2B Marketers Worldwide (% of respondents)
B2B Marketing Professionals in Australia Whose Marketing Automation System Is Integrated with CRM, Nov 2017 (% of respondents)
Attribution Beyond Marketing: Using All Company Touchpoints to Achieve a True Customer View
B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement
Programmatic Platforms Face Pressure to Reduce Client Fees, Infrastructure Costs
What’s the Biggest Vulnerability of Marketers’ Shadow IT Tools?
Most Marketers Believe Tracking Cookies Will No Longer Be Needed
Why Building AI Products Requires Big Investment