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Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
Growth of Average Time Spent per Day with Major Media by US Adults, 2012-2018 (% change)
US Digital Ad Spending per Hour Spent with Select Digital Media Activities per Adult, 2013-2018
Average Time Spent per Day on Select Digital Activities by US Adults, by Device, 2013-2018 (hrs:mins and CAGR)
Share of Average Time Spent per Day on Select Digital Activities by US Adults, by Device, 2012-2018 (% of total digital time spent)
Video Ads in Social Media: With a Full Slate of Ad Products, the Social Properties Take Aim at TV
The Global Media Intelligence Report, 2016
Why Cost-Per-Second Ad Pricing Makes Sense for Mobile Ad Buying
For Brands, Private Marketplaces and Audience Verification Top Requests for 2017
Cross-Platform Marketing a Must-Have in 2016
What Digital Video Ad Format Is the Most Affordable?