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Data is from the March 2017 SiteMinder report titled "Global Hotel Business Index 2017: A visual look at financial plans, focus points, and future predictions." More than 2,100 hotel professionals from independent and group hotels worldwide were surveyed online during December 2016-January 2017. SiteMinder is a cloud platform for independent and group hotels.
Priorities and Initiatives for 2018 According to Retailers in North America (% of respondents)
2018 Marketing Budget Allocation According to Marketers in Select Countries, by Tactic (% of total)
UK Social Network Ad Spending, 2016-2020 (billions of £ and % of digital ad spending)
UK Social Network Ad Spending Share, 2015-2020 (% of digital ad spending)
UK Social Network Ad Spending Share, 2015-2020 (% of total media ad spending)
US Social Network Users: eMarketer's Estimates for 2018–2022
Canada Social Media 2018: The Platforms Grabbing Social Ad Dollars
How Publishers Can Profit from Buying Facebook Traffic
Consumer Trust Is Paramount for Brand Safety, Says Boxed
Facebook's New Data Controversy: Implications for Marketers
Data Feed: March 19, 2018