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eMarketer: Tablet Adoption Remains Low in South Korea

Only 20% of the country’s population will use a tablet this year

LONDON, UK (January 14, 2014) — Tablet penetration is lower in South Korea than in any other advanced digital market in Asia-Pacific, according to eMarketer’s latest estimates of tablet usage around the world. This year, we expect just over 20% of South Korea’s population to use a tablet at least once per month, compared with over 45% of the population of Australia, 24.1% in China and 23.3% in Japan.

Read the full press release on our South Korea tablet user numbers.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on January 14, 2015.