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eMarketer to Support FOM as Official Research Partner for Asia-Pacific Event

NEW YORK AND LONDON (March 9, 2015) – eMarketer today announced that is has been named the official research partner for the Festival of Media Asia-Pacific, which will take place in Singapore from March 22 to 25 and is expected to attract the largest gathering of senior teams from media owners, agencies and brands from around the world.

As part of the agreement, eMarketer will provide insight to attendees who aim to stay ahead of the curve, and all visitors at the event will receive a complimentary copy of the Asia-Pacific section of eMarketer’s annual “Global Media Intelligence (GMI) Report.”

“We are happy to launch this partnership with the premier research firm, eMarketer,” said Danielle Redwood, Brand Director, Festival of Media. “Together, FOM and eMarketer will offer the ultimate venue for digital marketers looking to get a comprehensive sense of where the digital marketplace in Asia will go next.”

The GMI report is eMarketer’s most popular report on media usage and advertising spending trends worldwide, designed for marketers seeking to more effectively reach mature and emerging global markets.

Like all eMarketer reports, GMI puts hundreds of perspectives and data sets—from marketers, media executives, analysts, research and analytics firms, investment banks, academic institutions, government agencies and other sources—into context, helping marketers develop a better grasp of today’s most intriguing marketing challenges and potential solutions.

“We are pleased to be partnering with the Festival of Media for its Asia-Pacific event,” said eMarketer president Lisa Church. “As the definitive media event in Asia-Pacific, this is the perfect platform for eMarketer to showcase our coverage to the local audience and to demonstrate our commitment to the region. In recent months, we have increasingly focused our efforts on the Asia-Pacific region, as we recognize its growing importance as a global media hub.”

eMarketer and the Festival of Media’s partnership will extend to the events in Rome and Miami later this year.

About C Squared

C Squared is one of the fastest-growing specialist publishing, events and technology companies in Europe. Its mission is to help the media and marketing industry become more connected and better informed so that it is fully equipped to respond to the challenges and opportunities brought about by digital technology and globalization. C Squared launched the Festival of Media in Venice in 2007 and the brand now has 4 major events across the world, attended by 4,000 senior delegates and receiving over 3,000 Awards entries. In 2009, C Squared acquired the leading brand M&M Global along with the M&M Global Awards and the popular media training course, IMM. The company also owns Cream which has now become the world’s largest database of media innovation and its bespoke technology serves many of the leading global agency groups and multinational advertisers. More information is available at: www.csquared.cc

About eMarketer

eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.

For more information:

Americas Contact:
Dan Marcec
PR Director, eMarketer
+1 646-863-8807
dmarcec@emarketer.com

EMEA and APAC Contact:
Denise Duffy
PR Director, eMarketer
+44 (0) 203 574 4937
dduffy@emarketer.com

Posted on March 9, 2015.