Wednesday, April 24, 2013
eMarketer: Smartphones, Tablets Drive Faster Growth in Online Buying, Ecommerce Sales
NEW YORK, NY (April 24, 2013)—Mobile shopping—particularly on tablet devices—is having an outsize impact on the ecommerce world, contributing to an increasing share of US retail ecommerce sales and exerting more influence on overall retail sales, according to new estimates from eMarketer. This year, 15% of online retail sales will take place via mobile devices, according to eMarketer, up from 11% in 2012. By 2017, the percentage will rise to 25%. Overall US retail ecommerce sales are expected to total $259 billion, up 14.8% from last year, eMarketer estimates.
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