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eMarketer: Asia-Pacific Is Home to Majority of World Retail E-commerce Market

Mobile adoption and rising middle classes in China, India and Indonesia are fueling the region’s rapid growth

London, UK (December 16, 2015) — Retail ecommerce sales in Asia-Pacific will hit $877.61 billion in 2015, up 35.7% from 2014. For the first time, the region will not only have the largest digital retail market in the world, but its share of global retail spend will also reach 52.5%–the first time it holds an outright majority of the world market.

This rapid growth from Asia-Pacific predicted in eMarketer’s latest forecast for retail sales around the world is in part driven by the rising middle classes in China, India and Indonesia, and the increasing popularity of mobile devices, which is driving more and more people online throughout the region.

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For more information:

Douglas Clark
PR Manager, North America
+1 646-863-8807

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937

Posted on December 16, 2015.