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(% of social network users in each group)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; Snapchat company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
Change in Time Spent Using Snapchat over the Past Year vs. Next Year According to US Snapchat Users, by Age, Dec 2017 (% of respondents)
Devices/Technologies of Which US Parent Internet Users Are Confident They Can Manage* Their Child's Use, Sep 2017 (% of respondents)
US College Student Internet Users' Favorite Apps, Oct 2017 (% of respondents)
Young Adult Internet Users in Select Countries Who Communicate More Digitally* vs. In-Person, Sep 2017 (% of respondents)
Most Important Mobile Apps According to US Internet Users, by Demographic, Q2 2017 (% of respondents in each group)
The Digital Lives of US Kids: Mapping Their Distinctive Highs and Lows
US Teens and Their Smartphones: The All-Purpose Device for Liking, Snapping, Ad Avoiding, Shopping and More
Marketing to US Hispanics: Moving Past the Misconceptions
Marketers' Roundtable: How Snapchat Compares to TV as an Advertising Channel
From Facebook to 'Finstagram,' Teens Have Distinct Reasons for Using Each Social App
Young Millennials Are All About Snapchat