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Estimates are based on the analysis of survey and tracking data from various research firms; industry-specific adoption trends of social media, Facebook, Twitter and Instagram marketing tools; and consumer social media, Facebook, Twitter and Instagram adoption trends.
UK Social Network Ad Spending, 2016-2020 (billions of £ and % of digital ad spending)
UK Social Network Ad Spending Share, 2015-2020 (% of digital ad spending)
UK Social Network Ad Spending Share, 2015-2020 (% of total media ad spending)
UK Facebook Ad Revenues, 2016-2020 (billions of £ and % change)
UK Instagram Ad Revenues, 2016-2020 (millions of £ and % change)
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