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(% of total)
Estimates are based on the analysis of survey and tracking data from various research firms and industry-specific adoption trends of digital marketing tools.
US B2B and B2C Marketers Who Feel They Have Sufficient Data and Insights for Effective Personalization, March 2018 (% of respondents)
Change in Personalization Budget/Spending According to US B2B and B2C Marketers, March 2018 (% of respondents)
Digital Channels Used for Personalization According to US B2B and B2C Marketers, March 2018 (% of respondents)
Effective vs. Difficult Sources of Marketing Data According to B2B Marketers Worldwide, March 2018 (% of respondents)
Quality and Accuracy of Data Used for Marketing Purposes According to B2B Marketers Worldwide, March 2018 (% of respondents)
B2B Ecommerce 2018: Transforming Buying and Selling
B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement
How Mercer’s Global CMO Modernized the Marketing Department
How Marketers Across Industries Use Customer Engagement to Drive Loyalty, Sales
eMarketer Live - Upcoming Webinars and 'Tech-Talk Tuesdays'
Marketers Grade Their Personalization Efforts a 'C'