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(billions, % change and % of internet users)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
Areas in Which Hotel Professionals Worldwide Expect to Allocate Their Budget, by Level of Spending, Jan 2017 (% of respondents)
Social Media Channels Used for Advertising/Promotion According to Agency Professionals vs. Marketers Worldwide, 2015 & 2016 (% of respondents)
Social Media Platforms on Which B2B vs. B2C Agency Professionals/Marketers Worldwide Advertise, Dec 2016 (% of respondents)
Social Media Customer Response Benchmarks for Companies Worldwide, by Industry, Q4 2015-Q4 2016 (among activity tracked by Sprout Social)
Share of Snapchat Followers for Brands Worldwide, by Add Method, Q1-Q4 2016 (% of total tracked by Snaplytics)
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