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(billions, % change and % of internet users)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
Digital Media Used by Digital Buyers in China vs. Worldwide to Find Inspiration for Their Purchases, Sep 2016 (% of respondents)
Social Ad Benchmarks Worldwide: CPM, CPC and CTR, Q1 2016-Q1 2017 (among impressions analyzed by Kenshoo)
Interest in Using Social Media Buy Buttons According to Internet Users Worldwide, by Platform, Q4 2016 (% of respondents)
Areas in Which Hotel Professionals Worldwide Expect to Allocate Their Budget, by Level of Spending, Jan 2017 (% of respondents)
Social Media Channels Used for Advertising/Promotion According to Agency Professionals vs. Marketers Worldwide, 2015 & 2016 (% of respondents)
Facebook Advertising 2017: Five Factors that Could Rein in Future Growth
Measuring Influencer Marketing: A Guide for Marketers
Sony Makes Influencer Marketing a Universal Language
Direct-Response Ads Pave Way for Monetization of Instagram
Snapchat Reaches 166 Million Daily Users
As Snapchat Readies IPO, Details of Business Emerge