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(billions, % change and % of internet users)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
Messaging App Users Worldwide Who Have Increased Their Usage of Select Communication Methods, May 2017 (% of respondents)
'Reaction' Share for the Top Shared Facebook Posts Among Publishers* Worldwide, by Type, Sep 2017 (% of respondents)
Average Engagements for Facebook Publisher Videos Worldwide, by Metric, Q2 & Q3 2017
Average Engagements for Horizontal vs. Square Facebook Publisher Videos Worldwide, by Metric, Q3 2017
Share of Views for Facebook vs. YouTube Videos Uploaded by Top Creators* Worldwide, by Publisher, Q1 2016-Q3 2017 (% of total)
Global Social Media StatPack: Platforms, Users and Devices
Snapchat Usage and Advertising 2017: Separating Fact from Fiction
Sony Makes Influencer Marketing a Universal Language
Direct-Response Ads Pave Way for Monetization of Instagram
eMarketer Updates Worldwide Social Network User Figures
Snapchat Reaches 166 Million Daily Users