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(billions, % change and % of internet users)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
Social Media Customer Response Benchmarks for Companies Worldwide, by Industry, Q4 2015-Q4 2016 (among activity tracked by Sprout Social)
Frequency with Which Business Travelers Worldwide Use Social Media Platforms During a Business Trip, by Generation, Sep 2016 (% of respondents)
Expected Change in Their Company's Influencer Marketing Budget According to Brand Marketers Worldwide, Sep 2016 (% of respondents)
Allocation of Their Company's Influencer Marketing Budget According to Brand Marketers Worldwide, Sep 2016 (% of respondents)
Social Ad Benchmarks Worldwide: CPM, CPC and CTR, Q4 2015-Q4 2016 (among impressions analyzed by Kenshoo)
B2B Social Media 2017: Tying Efforts Back to Larger Business Goals
Measuring Influencer Marketing: A Guide for Marketers
Sony Makes Influencer Marketing a Universal Language
Direct-Response Ads Pave Way for Monetization of Instagram
As Snapchat Readies IPO, Details of Business Emerge
Brands Open Accounts on Snapchat, but Many Are Inactive