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eMarketer Chart

Social Network Users and Penetration Worldwide, 2014-2020 (billions, % change and % of internet users)

Chart Profile

  • Measurement:

    (billions, % change and % of internet users)

  • Data Covered:

  • Source:


  • Methodology:

    Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

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