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(among RhythmOne clients)
Data is from the August 2015 RhythmOne (formerly Burst Media) "1H 2015 Influencer Marketing Benchmarks Report" which draws from 19 influencer marketing campaigns using 217 influencers for advertisers across 10 US industry verticals during H1 2015. Influencer marketing is defined as focusing market activities around key individuals that have influence over potential buyers rather than targeting the market as a whole. The influencers have a direct relationship with RhythmOne. The number of influencers used in each industry varies. All of the programs included paid media in the form of sponsored blog posts, which include text, images and/or video, and were paired with hand-selected influencers who develop and distribute brand-approved content. In addition, the programs leveraged the influencer's social media presence to amplify reach through social syndication, which may include Facebook posts, Google+ Hangouts, Instagram videos and posts, Pinterest boards, Sponsored Tweets, Twitter parties and Vine videos. Influencers are community leaders who foster vibrant online communities and demonstrate accelerated growth, consumer engagement, content expertise, social power and viral distribution. RhythmOne is an online media and technology company that connects brands with audiences from websites and influencer blogs.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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