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(among RhythmOne clients)
Data is from the August 2015 RhythmOne (formerly Burst Media) "1H 2015 Influencer Marketing Benchmarks Report" which draws from 19 influencer marketing campaigns using 217 influencers for advertisers across 10 US industry verticals during H1 2015. Influencer marketing is defined as focusing market activities around key individuals that have influence over potential buyers rather than targeting the market as a whole. The influencers have a direct relationship with RhythmOne. The number of influencers used in each industry varies. All of the programs included paid media in the form of sponsored blog posts, which include text, images and/or video, and were paired with hand-selected influencers who develop and distribute brand-approved content. In addition, the programs leveraged the influencer's social media presence to amplify reach through social syndication, which may include Facebook posts, Google+ Hangouts, Instagram videos and posts, Pinterest boards, Sponsored Tweets, Twitter parties and Vine videos. Influencers are community leaders who foster vibrant online communities and demonstrate accelerated growth, consumer engagement, content expertise, social power and viral distribution. RhythmOne is an online media and technology company that connects brands with audiences from websites and influencer blogs.
Type of Ads/Marketing for Digital Disruptor Brands* that US Internet Users Remember Most, May 2018 (% of respondents)
Reasons that the GDPR Is Important According to UK Internet Users, May 2018 (% of respondents)
Concerns that Internet Users in Select Countries in Western Europe Have About Using Voice Assistants*, Nov 2017 (% of respondents)
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Artificial Intelligence for Marketers: The Future Is Already Here
Why DSPs Are Applying AI to Programmatic Bidding
Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign
What Marketers Prioritize When Choosing DMPs
Melding Marketing and Ad Tech a Challenge for B2C Companies