Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Data is from the November 2017 Infectious Media "Report into the programmatic in-house trend." 214 brand advertisers from various industries worldwide were surveyed by Qualtrics during July-August 2017. Respondents were from Asia-Pacific (16.5%), Europe, Middle East and Africa (39.0%), Latin America (7.9%) and North America (36.7%). Respondents had responsibility over their company's programmatic advertising, with annual programmatic budgets of over $100,000.
Factors Influencing How Companies Allocate Media Budgets According to Senior Marketing Professionals Worldwide, Aug 2018 (% of respondents)
US Programmatic Digital Video Ad Spending Share, by Device, 2018 & 2020 (% of total programmatic video)
US Programmatic Digital Video Ad Spending, 2016-2020 (billions, % change and % of total digital video ad spending)
US Open Exchange Digital Display Ad Spending, 2016-2020 (billions, % change and % of total programmatic digital display ad spending)
US Programmatic Digital Display Ad Spending, by Transaction Method, 2016-2020 (billions, % change and % of total programmatic digital display ad spending)
US Programmatic Ad Spending Forecast Update 2018: Video Powers Significant Growth Through 2020
Augmented Reality Marketing and Advertising 2018: Adding Virtual Value to the Real World
How Header Bidding Is Moving Into Apps
What Brands Want from In-App Programmatic Advertising
Mobile Ad Spending to Surpass All Traditional Media Combined by 2020
Five Charts: Why Users Are Fed Up With Digital Ads