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Data is from the October 2017 Polar report titled "What Makes a Great Branded Content Headline?" 10,627 unique headlines promoting branded content through the Polar platform by publishers during January-August 2017 were analyzed. Attributes such as bigram or special character had to have been used in at least 25 headlines and by at least two different publishers to be factored into the performance ranking. Polar operates the MediaVoice native advertising platform.
Top 3 KPIs Tracked by US Direct-to-Consumer Brands for TV Ads, Jan 1, 2018-March 31, 2019
Length of TV Ads for US Direct-to-Consumer Brands, Jan 1, 2018-March 31, 2019
Response Rate to TV Ads for US Direct-to-Consumer Brands, by Ad Length, Jan 1, 2018-March 31, 2019
How Much of US TV Advertisers' TV Ad Spending Is Data-Enabled*? (% of total, 2018-2020)
What Obstacles Are Preventing US TV Advertisers from Using Data to Build Audience Segments? (% of respondents, April 2019)
The Brand-Agency Relationship: Streamlining with In-House Teams and Flexible Engagement Models
Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences: The Building Blocks of a Better Customer Experience (A 4-Part Series)
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Verizon, Chobani and Trunk Club Execs on the Challenges and Successes of Operating In-House Agencies
Connected TV Ad Inventory Keeps Growing