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Data is from the October 2017 Polar report titled "What Makes a Great Branded Content Headline?" 10,627 unique headlines promoting branded content through the Polar platform by publishers during January-August 2017 were analyzed. Attributes such as bigram or special character had to have been used in at least 25 headlines and by at least two different publishers to be factored into the performance ranking. Polar operates the MediaVoice native advertising platform.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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