Facebook’s annual f8 conference is aimed at developers, but it included a range of announcements that will impact marketers as well. In this report, we go beyond the news and unpack what those announcements mean.View this Report
There are 151 charts about 'Social Commerce'
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What Actions Do US Internet Users Take When They Follow Brands on Social Media? (% of respondents, Feb 2019)
WeChat and Tmall Loyalty Programs Adoption and Synchronization* Among International Beauty Brands in China, 2017 & 2018 (% of total tracked by Gartner L2)
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Social Commerce Referral Grows 110%
Mar 13, 2019
Social commerce only drives a fraction of ecommerce sales, but it's picking up speed. Between 2016 and 2018, social networks as a last-touch channel have doubled in visit share to US retail sites, according to Q3 2018 data from Adobe.
Who’s Afraid of Fake Followers?
Mar 11, 2019
Despite industrywide calls to combat fraud, fake followers are still a top concern among influencer marketers.