Social Commerce

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Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts

Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts

Sep 30, 2019

Social media has become a hub of influence on many consumers’ shopping. Boomers, though, have been wary of this, whether via ads, postings by fellow consumers or the cajolery of “influencers.”

Q&A: Pinterest Exec on CPG Products, Branded Content and the Future of Social Commerce

Sep 26, 2019

Consumers are often creatures of habit. They know the products and the brands they like—and getting them to try something entirely new can be a challenge.

How Mobile and Social Figure into Gen X Shopping

How Mobile and Social Figure into Gen X Shopping

Jul 14, 2019

Mobile and social usage are major elements of Gen X’s digital activity, so it’s no surprise that those also figure into their shopping. But while such usage is a default behavior for millennials, Gen X is selective in using mobile and (especially) social as shopping tools.

Germany Ecommerce 2019

Germany Ecommerce 2019

Jun 27, 2019

Total retail sales in Germany will top $927 billion in 2019. Ecommerce will account for an estimated 8.8% of that, or $81.85 billion—but digital sales are rising much faster, at 7.8% this year.

UK Ecommerce 2019

UK Ecommerce 2019

Jun 27, 2019

Retail sales in the UK are slowing as Brexit concerns bite. However, ecommerce growth remains robust, underpinned by smartphone shopping and buying. The future of retail, however, is omnichannel.

Latin America Ecommerce 2019

Latin America Ecommerce 2019

Jun 27, 2019

This report provides a regional and country-by-country analysis for retail ecommerce and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, Chile and Mexico. It also examines emerging trends and key drivers fueling regional market movements.

US Ecommerce 2019

US Ecommerce 2019

Jun 27, 2019

US ecommerce will continue to grow by double digits in 2019 amid a strong economic backdrop that is beginning to moderate compared with prior years.