Social Commerce

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Social Commerce Referral Grows 110%

Social Commerce Referral Grows 110%

Mar 13, 2019

Social commerce only drives a fraction of ecommerce sales, but it's picking up speed. Between 2016 and 2018, social networks as a last-touch channel have doubled in visit share to US retail sites, according to Q3 2018 data from Adobe.

Who’s Afraid of Fake Followers?

Who’s Afraid of Fake Followers?

Mar 11, 2019

Despite industrywide calls to combat fraud, fake followers are still a top concern among influencer marketers.