How will social network ad spending and social usage change in 2020? And what will happen in hot-button areas, such as privacy, ad targeting and political advertising in social media? Here’s what we think lies ahead.View this Report
There are 139 charts about 'Social Commerce'
Most Recent Charts
Internet Users in Chile Who Plan to Use Social Media to Look for Inspiration/Help with Their Christmas Shopping, by Platform, Oct 2019 (% of respondents)
Smartphone Users in Germany Who Have Made a Purchase or Payment via Social Media Platforms, by Age, Aug 2019 (% of respondents in each group)
Social Media Platforms that Smartphone Users in Germany Have Used to Make a Digital Purchase or Payment, Aug 2019 (% of respondents)
Sources that Digital Shoppers in Spain Use to Research Products/Services Before Deciding to Make a Purchase, June 2019 (% of respondents)
More On: Social CommerceSee All
The Wheels on the Social Shopping Cart Will Finally Start Moving
Jan 15, 2020
We thought 2019 would be the year when social properties finally started making measurable gains in social commerce, and we were right. Instagram led the way, with several new shopping features, including Checkout, that make it easier for consumers to go from inspiration to purchase.
China Advertising Year in Review: Trends from 2019 that Are Here to Stay
Dec 26, 2019
China has proven to be a hotbed for digital innovations, especially in the past few years. During this time, marketers worldwide have observed the latest trends coming out of the country, applying what they learn to their own markets.
Influencers Could Help Drive Social Commerce
Dec 10, 2019
Social networks like Instagram, Snapchat and TikTok have ramped up their social commerce efforts in the past year, shifting toward an ecosystem where users can discover, shop and purchase products one place. Initially, these social commerce features were only offered to brands, but now social networks are experimenting by bringing the same tools to influencers.
Instagram Removing Likes Could Boost Social Commerce and Retail Measurement
Nov 14, 2019
Since Instagram rolled out its Checkout feature earlier this year, brands have begun linking influencer content to shopping tools as a way to drive—and measure—direct sales. Should the platform hide likes from public view, which it began testing in the US this week, influencer marketers could be forced to look beyond vanity metrics to more advanced measurement tools, including social commerce and in-store purchase behavior.