Social Commerce

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How Mobile and Social Figure into Gen X Shopping

How Mobile and Social Figure into Gen X Shopping

Jul 14, 2019

Mobile and social usage are major elements of Gen X’s digital activity, so it’s no surprise that those also figure into their shopping. But while such usage is a default behavior for millennials, Gen X is selective in using mobile and (especially) social as shopping tools.

Germany Ecommerce 2019

Germany Ecommerce 2019

Jun 27, 2019

Total retail sales in Germany will top $927 billion in 2019. Ecommerce will account for an estimated 8.8% of that, or $81.85 billion—but digital sales are rising much faster, at 7.8% this year.

France Ecommerce 2019

France Ecommerce 2019

Jun 27, 2019

Ecommerce sales in France will rise 11.5% in 2019, to €58.84 billion ($69.40 billion), accounting for 9.5% of total retail sales. Sales via mobile devices will post the highest annual growth rate, at 20.6%.

US Ecommerce 2019

US Ecommerce 2019

Jun 27, 2019

US ecommerce will continue to grow by double digits in 2019 amid a strong economic backdrop that is beginning to moderate compared with prior years.

UK Ecommerce 2019

UK Ecommerce 2019

Jun 27, 2019

Retail sales in the UK are slowing as Brexit concerns bite. However, ecommerce growth remains robust, underpinned by smartphone shopping and buying. The future of retail, however, is omnichannel.

Latin America Ecommerce 2019

Latin America Ecommerce 2019

Jun 27, 2019

This report provides a regional and country-by-country analysis for retail ecommerce and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, Chile and Mexico. It also examines emerging trends and key drivers fueling regional market movements.

Q&A | Barkha Saxena, Chief Data Officer of Poshmark, on Social Commerce Growth

Jun 18, 2019

Social commerce has had its ups and downs, but thanks to increased discovery and brand involvement, it has begun to materialize.

Why the Pixel Is Essential to Social Commerce's Success

Why the Pixel Is Essential to Social Commerce's Success

Jun 11, 2019

After initially struggling to gain traction, social commerce has finally begun to materialize as platforms, including Instagram and Pinterest, fill the need for discovery in the digital shopping environment.

Social Commerce 2019

Social Commerce 2019

Jun 05, 2019

Social commerce is on the rise as visual platforms like Pinterest and Instagram fill a need for product discovery. By developing an effective social commerce strategy, brands and retailers can drive awareness, affinity, consideration and conversion.

Why Facebook Provides Scale, but Instagram and Pinterest Offer Relevance for Social Commerce

Why Facebook Provides Scale, but Instagram and Pinterest Offer Relevance for Social Commerce

Jun 05, 2019

The majority of social commerce in the US takes place on Pinterest, Instagram and Facebook, though Snapchat is also part of the mix.

Facebook’s Privacy Moves

Facebook’s Privacy Moves

May 23, 2019

Facebook’s annual f8 conference is aimed at developers, but it included a range of announcements that will impact marketers as well. In this report, we go beyond the news and unpack what those announcements mean.