Smartphones

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Hey Siri, What Are Hearables?

Jan 09, 2019

As new voice tech has emerged, functions normally embedded in phones have begun shifting to smart headphones, aka hearables.

Is App-Install Fraud on the Rise?

Nov 19, 2018

Fraudsters are trying to make a buck off the ad dollars that flow to mobile. Some research suggests that more than one-quarter of app installs are fraudulent.

This Is the Biggest Mistake You Can Make with Push Notifications

Nov 16, 2018

When it comes to push notifications, getting the opt-in right can make a crucial difference between driving in-app conversions and getting shut out by users.