Smartphone Users

Mobile adoption is accelerating around the world, and smartphones are driving a lot of the changes in the ad market, which is why it’s important to track how widespread and how quickly adoption is happening. eMarketer tracks the number of smartphone users worldwide, both by region (Asia-Pacific, ... Europe, Latin America, Middle East & Africa, North America) and by country within those regions. eMarketer reports and forecasts include data and statistics on smartphone penetration and growth, as well as how many smartphone users are also smartphone video viewers, smartphone social media users, mobile-only social media users, smartphone Facebook users, smartphone Twitter users, and smartphone search users. eMarketer’s reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How many smartphone users are there in the world?
  • How many smartphone users are in the United States?
  • Which country uses the most smartphones?
  • What percentage of the world has a smartphone?

Reports

Interviews

More On: Smartphone Users

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What Retailers Need to Know About Gen Z

Apr 01, 2019

Gen Z is a tough generation for retailers to figure out. They grew up on the internet, but don't like to be targeted with ads there, and crave authenticity in all of their interactions. We parsed the research to help retailers figure it out.

Apple Grows iPhone Share in US, Despite Overseas Challenge

Mar 12, 2019

While iPhone sales have been lackluster in some overseas markets, Apple’s smartphone continues to gain users in the US. According to our latest forecast, the iPhone’s user base ticked up 5.0% in 2018 and will grow another 3.2% this year.