Smartphone Users

Mobile adoption is accelerating around the world, and smartphones are driving a lot of the changes in the ad market, which is why it’s important to track how widespread and how quickly adoption is happening. eMarketer tracks the number of smartphone users worldwide, both by region (Asia-Pacific, ... Europe, Latin America, Middle East & Africa, North America) and by country within those regions. eMarketer reports and forecasts include data and statistics on smartphone penetration and growth, as well as how many smartphone users are also smartphone video viewers, smartphone social media users, mobile-only social media users, smartphone Facebook users, smartphone Twitter users, and smartphone search users. eMarketer’s reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How many smartphone users are there in the world?
  • How many smartphone users are in the United States?
  • Which country uses the most smartphones?
  • What percentage of the world has a smartphone?

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Dating App Growth Slows, but Advertisers Shouldn’t Ignore Hopeful Singles

Dating App Growth Slows, but Advertisers Shouldn’t Ignore Hopeful Singles

Jul 15, 2019

We expect the number of people who own a smartphone and use dating apps to grow 5.3% this year, reaching roughly 25 billion. This figure is much flatter than our previous forecast of 9.8% growth, and just one-sixth of growth in 2016.

More Than Half of US Social Network Users Will Be Mobile-Only in 2019

More Than Half of US Social Network Users Will Be Mobile-Only in 2019

Apr 26, 2019

Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. We forecast that 51.7% of US social network users will be mobile-only in 2019.