Retail Ecommerce Sales

Consumers are getting more comfortable every year with purchasing online or through their mobile phones. How much of that purchasing is through ecommerce? eMarketer reports and forecasts include data and statistics on total retail sales, (including growth, and penetration figures) for retail ... ecommerce and retail mcommerce, and each category can be broken out by country, region or by company. eMarketer tracks ecommerce sales on Amazon, including its retail ecommerce sales, Amazon direct sales and Amazon Marketplace sales. Other companies tracked include Apple, Best Buy, Costco, eBay, Home Depot, Macy's, QVC, Walmart and Wayfair. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • What percentage of total retail sales are ecommerce?
  • How much are ecommerce sales worth?
  • What percentage of retail ecommerce sales go to Amazon?

Reports

Interviews

More On: Retail Ecommerce Sales

See All
Gen Zers Are Turning to BOPUS for Instant Gratification

Gen Zers Are Turning to BOPUS for Instant Gratification

Aug 19, 2019

"Buy online, pick up in-store" is a retail service that a dominant proportion of today's youngest consumers are taking advantage of, according to Package Concierge. Nearly two-thirds of US Gen Z shoppers, surveyed by the mailbox tech company in May 2019, reported using BOPUS within the past month.

Unboxing Prime Day 2019

Unboxing Prime Day 2019

Aug 14, 2019

Last month, Amazon held its fifth annual Prime Day event to honor its Prime members with steep discounts and deals across a range of products and categories. This year’s midsummer shopping event—extended to 48 hours and held on July 15 and 16—racked up record sales, further cementing Amazon’s ecommerce leadership position, while creating incremental opportunities for sellers and competing retailers.

The Rise of Retailer- and Brand-Operated Marketplaces

Aug 12, 2019

Utilizing marketplaces is one way for a seller to expand reach. But for some manufacturers and distributors, that increased reach is not worth the competitive threats that they may face on a marketplace.

Back To School 2019: Mobile Shopping, Midsummer Sales and Big-Box Retailers Dominate This Year’s Trends

Back To School 2019: Mobile Shopping, Midsummer Sales and Big-Box Retailers Dominate This Year’s Trends

Aug 01, 2019

Amazon Prime Day serves as the unofficial kickoff to the back-to-school shopping season, and spending on back-to-school items is expected to reach $26.2 billion in 2019, according to the National Retail Federation (NRF).

Q&A: How Zulily's 'Thrill Fest' Preps Back-to-School Shopping Season with Deals, Sweepstakes

Aug 01, 2019

The back-to-school shopping season is shifting from late- to midsummer, driven largely by events like Amazon Prime Day. Leveraging this change, online retailer Zulily is employing a mobile-focused strategy that pushes consumers to purchase all summer long.

Prime Day and Amazon’s New Flywheel: Media, Advertising and Commerce

Prime Day and Amazon’s New Flywheel: Media, Advertising and Commerce

Jul 24, 2019

Facebook, Google and Amazon are engaged in a game of thrones—an epic battle for digital supremacy. The anointed one will be whichever company stakes its claim to all three coins of the digital realm: media, advertising and commerce.

Four Takeaways from Amazon Prime Day 2019

Four Takeaways from Amazon Prime Day 2019

Jul 22, 2019

Despite protests, technical concerns and stiff competition from ecommerce rivals, Amazon managed to hold its most successful Prime Day yet. Though the company did not disclose its sales figures—or how many new Prime members were added—Amazon announced that it sold 175 million items during the two-day event and surpassed its combined sales total from Black Friday and Cyber Monday in 2018.

Germany Is Western Europe’s Second-Largest Ecommerce Market, Behind the UK

Germany Is Western Europe’s Second-Largest Ecommerce Market, Behind the UK

Jul 21, 2019

Germany is already taking its place as a regional ecommerce powerhouse, thanks to its large population, excellent infrastructure and generally high standard of living.

Retail Sites Are Becoming Some of the Most Valuable Real Estate in Digital Advertising

Jul 16, 2019

Retail media has turned Amazon into an advertising behemoth, allowing the ecommerce giant to become a significant player in the US digital ad market.

What’s Shaping Latin America’s Retail Ecommerce?

What’s Shaping Latin America’s Retail Ecommerce?

Jul 10, 2019

Recent technological and logistical innovations in Latin America have given rise to myriad growth opportunities for retailers to engage with consumers across digital channels and geographic areas. One critical aspect that is helping expand ecommerce is the rising trust consumers have in making transactions online.

Brexit Hits the High Street, but Ecommerce Proves Resilient

Brexit Hits the High Street, but Ecommerce Proves Resilient

Jul 07, 2019

Brexit and its aftermath are very much top of mind for UK companies this year. Retail is feeling the uncertainty as consumers remain circumspect about their discretionary spending and retailers face increasingly tighter margins.