Retail Ecommerce Sales

Consumers are getting more comfortable every year with purchasing online or through their mobile phones. How much of that purchasing is through ecommerce? eMarketer reports and forecasts include data and statistics on total retail sales, (including growth, and penetration figures) for retail ... ecommerce and retail mcommerce, and each category can be broken out by country, region or by company. eMarketer tracks ecommerce sales on Amazon, including its retail ecommerce sales, Amazon direct sales and Amazon Marketplace sales. Other companies tracked include Apple, Best Buy, Costco, eBay, Home Depot, Macy's, QVC, Walmart and Wayfair. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • What percentage of total retail sales are ecommerce?
  • How much are ecommerce sales worth?
  • What percentage of retail ecommerce sales go to Amazon?

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China No Longer Expected to Overtake US in Retail Sales in 2019 Amid Trade War

Jun 24, 2019

The trade war between the world’s two largest retail markets is taking its toll, especially on China. Coupled with a slowing domestic auto market, the trade war is hurting the country's retail sales. In our latest worldwide retail forecast, we have cut our outlook for China and the US. As a result, China will not surpass the US in total retail sales this year, as expected in our Q4 2018 forecast. That milestone will likely not happen until 2021.

What's Driving Online Sales of Health, Personal Care and Beauty Products?

What's Driving Online Sales of Health, Personal Care and Beauty Products?

Jun 20, 2019

We forecast that US retail ecommerce sales of health, personal care and beauty products will surpass $53 billion this year, up 18.6% from 2018, making it the second-fastest growing category among those we track—slightly slower than food and beverage.

Google Wants a Piece of the Ecommerce Marketplace

Google Wants a Piece of the Ecommerce Marketplace

Jun 19, 2019

Google's redesigned version of Google Shopping brings its online marketplace center stage. But will the new platform—which merges Google Shopping with the company’s existing retail marketplace, Google Express—be able to compete with the likes of Walmart, eBay and Amazon?

How Wayfair’s Way Day Compares with Last Year, and What Manufactured 'Holidays' Mean for Retailers

How Wayfair’s Way Day Compares with Last Year, and What Manufactured 'Holidays' Mean for Retailers

May 06, 2019

In April, Wayfair celebrated its second annual Way Day, a “holiday” dedicated to better-than-Black-Friday deals. The retailer saw double-digit sales growth over the first Way Day, as well as an increased number of orders and unique customers, according to an April 2019 report from Edison Trends. Better timing, an extended sales period and greater consumer offerings helped the retailer achieve these metrics.

Mother’s Day 2019: Givers, Gifts and Phishing Emails?

Mother’s Day 2019: Givers, Gifts and Phishing Emails?

May 02, 2019

This Mother’s Day, gift givers will spend a record-breaking $25.0 billion on their mothers and other women in their lives, according to an April 2019 report from the National Retail Federation (NRF). This figure tops last year’s spending of $23.1 billion.