- How many mobile users are there in the world?
- How many mobile users are in the United States?
- Which country has the most mobile users?
- What percentage of the world has a cell phone?
As more verticals compete for mobile time, app install advertising is more competitive than ever. In order to acquire engaged users, developers need a combination of paid and organic strategies.View this Report
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Time Spent with Media 2019
Our Report Collection Looks at How Consumers Spend Time with Media in Nine Countries
US Time Spent with Media 2019
Digital Time Keeps Rising as Growth Subsides for Total Time Spent
US Time Spent with Mobile 2019
Smartphones Gain Minutes, but New Challengers Emerge
Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
Director, Product Marketing
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What Retailers Need to Know About the Mobile App Install Marketplace
Jul 18, 2019
As of June 2019, there were 1.8 million apps in the Apple App Store, and 3.1 million apps in the Google Play Store, according to App Annie.
Dating App Growth Slows, but Advertisers Shouldn’t Ignore Hopeful Singles
Jul 15, 2019
We expect the number of people who own a smartphone and use dating apps to grow 5.3% this year, reaching roughly 25 billion. This figure is much flatter than our previous forecast of 9.8% growth, and just one-sixth of growth in 2016.
Location Intelligence Roundup 2019
Jul 11, 2019
Although real-time targeting based on someone’s location is still important, in many ways, it’s becoming secondary to using location data for insights into audiences, consumer journeys and offline shopping behavior. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in location intelligence.
Key US Mobile Usage Metrics, 2017 & 2018
Jun 20, 2019