- How many mobile users are there in the world?
- How many mobile users are in the United States?
- Which country has the most mobile users?
- What percentage of the world has a cell phone?
With the number of US mobile messaging app users on the rise, these chat apps are an emerging marketing channel. This report explains what marketers need to know about using Facebook Messenger, WhatsApp and the new texting standard RCS.View this Report
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Canada Mobile Time Spent and Ad Spending 2018
How Consumers and Advertisers Are Using Search, Social, Messaging and Gaming
US Hispanics and Digital
Smartphones Power Activity; Digital Video, Social Media Capture Attention
Global Digital Users 2018
Over 80% of Internet Users to Log Online via Mobile Phone
- Digital Shoppers and Buyers
- Digital Video Viewers
- Media Usage
- Mobile App Users
- Mobile Users
- Smartphone Users
- Social Network Users
- Tablet Users
- Digital Audio Listeners, US
- Digital Shoppers & Buyers, US
- Digital Video Viewers, US
- Digital Video Viewers, Worldwide
- Digital Video Viewers, by Country
Stephen Driscoll, vice president of marketing at AARP, discusses why email has remained relevant for marketer's in today's fast-paced digital world and how the brand focuses on quality over quantity when it comes to growing its subscribers.
Vice President, Marketing
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US Internet Users Who Own a Smartphone/Tablet, by Demographic, April 2018 (% of respondents in each group)
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Most Apps Get Deleted Within a Week Of Last Use
Sep 13, 2018
On average, smartphone users worldwide delete their apps 5.8 days after they last used them, and 40% of them will reinstall.
The Love-Hate Relationship Between Teens and Their Smartphones
Aug 16, 2018
It seems like teenagers would appreciate taking a break from their smartphones, if only they knew how.
The Ultimate Parental Threat? Taking Kids' Phones Away
Aug 13, 2018
Although their children are digital natives, many US parents worry their kids are too enthralled by device screens. But the remedies have downsides, too.
Mobile Measurement & Targeting Roundup
Aug 08, 2018
Despite rapid growth, mobile advertising has been hampered by fragmented formats and standards, which limit what marketers can do with the newer and richer types of mobile marketing data available. Improved measurement and transparency is key! eMarketer has curated this Roundup of articles, insights and interviews to help you understand mobile measurement and targeting.
Frequency with Which US Smart Speaker Owners Use Smart Speakers vs. Voice Assistants on Smartphones, Jan & May 2018 (% of respondents)
Jun 27, 2018
Smartphone Connection Penetration in Select Countries in Asia-Pacific, 2017 & 2025 (% of total mobile phone connections)
Jun 14, 2018
Mobile Phone User Penetration in Select Countries in Asia-Pacific, 2017 & 2025 (% of population)
Jun 14, 2018
Mobile Users, Connections and Penetration in Asia-Pacific, 2017 & 2025 (billions and % of population)
Jun 14, 2018
What Devices Do Live Streaming Video Viewers Worldwide Use to Live Stream Video? May 2018 (% of respondents)
Jun 13, 2018
Mobile Connections and Penetration Worldwide, by Country/Region, Q1 2018 (millions and % of population)
Jun 12, 2018
Smartphone Activities Conducted by Affluent Smartphone Users in France, Germany and the UK, 2017 (% of respondents)
Jun 06, 2018
Smartphone Users in Brazil Who Use Smartphone Voice Assistants*, by Demographic, April 2018 (% of respondents in each group)
Jun 04, 2018