Mobile Users

eMarketer tracks the number of mobile users worldwide, both by region (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and by country within those regions. eMarketer reports and forecasts include data and statistics on mobile penetration and growth, as well as how many ... mobile users are also mobile video viewers, mobile social media users, mobile-only social media users, mobile Facebook users, mobile Twitter users, and mobile search users. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How many mobile users are there in the world?
  • How many mobile users are in the United States?
  • Which country has the most mobile users?
  • What percentage of the world has a cell phone?

Reports

Interviews

More On: Mobile Users

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Most Apps Get Deleted Within a Week Of Last Use

Sep 13, 2018

On average, smartphone users worldwide delete their apps 5.8 days after they last used them, and 40% of them will reinstall.

The Love-Hate Relationship Between Teens and Their Smartphones

Aug 16, 2018

It seems like teenagers would appreciate taking a break from their smartphones, if only they knew how.

The Ultimate Parental Threat? Taking Kids' Phones Away

Aug 13, 2018

Although their children are digital natives, many US parents worry their kids are too enthralled by device screens. But the remedies have downsides, too.

Mobile Measurement & Targeting Roundup

Aug 08, 2018

Despite rapid growth, mobile advertising has been hampered by fragmented formats and standards, which limit what marketers can do with the newer and richer types of mobile marketing data available. Improved measurement and transparency is key! eMarketer has curated this Roundup of articles, insights and interviews to help you understand mobile measurement and targeting.