- How many mobile users are there in the world?
- How many mobile users are in the United States?
- Which country has the most mobile users?
- What percentage of the world has a cell phone?
Mobile video ad spending will grow at a steady clip over the next few years. New ad units and formats like rewarded ads, 6-second nonskippable ads and vertical videos growing in importance for marketers.View this Report
- Digital Shoppers and Buyers
- Digital Video Viewers
- Media Usage
- Mobile App Users
- Mobile Users
- Smartphone Users
- Social Network Users
- Tablet Users
- Time Spent with Social Networks
- Digital Audio Listeners, US
- Digital Shoppers & Buyers, US
- Digital Video Viewers, US
- Digital Video Viewers, Worldwide
Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
Director, Product Marketing
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On Which Select Platforms Do Mobile Users Worldwide Prefer to Encounter Ads? (% of respondents, 2018)
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Survey: Customers Rely On Mobile While Shopping In Physical Stores | Sponsored Content
May 10, 2019
Mobile shopping or brick-and-mortar? When it comes to retail, that's not an either-or question, according to new data from RetailMeNot Inc and Kelton Global.
Two-Thirds of Shoppers Check Phones In-Store for Product Information, Skipping Store Associates
May 08, 2019
According to a March 2019 RetailMeNot study, internet users looking for more information in-store often skip approaching retail associates and go directly to their smartphones. Sixty-nine percent of respondents said they would look for reviews on their phone first, and 53% would search for deals before speaking with an employee.
More Than Half of US Social Network Users Will Be Mobile-Only in 2019
Apr 26, 2019
Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. We forecast that 51.7% of US social network users will be mobile-only in 2019.
Omnichannel Ad Buyers Still Need Education on In-App Opportunities
Apr 26, 2019
Native advertising has dominated the digital display market, and it can be the main (or even exclusive) way of reaching consumers with display ads. Native ads have a particularly strong foothold in mobile apps, which account for a significant share of how internet users spend their time.
What Retailers Need to Know About Gen Z
Apr 01, 2019
Gen Z is a tough generation for retailers to figure out. They grew up on the internet, but don't like to be targeted with ads there, and crave authenticity in all of their interactions. We parsed the research to help retailers figure it out.