Mobile Users

eMarketer tracks the number of mobile users worldwide, both by region (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and by country within those regions. eMarketer reports and forecasts include data and statistics on mobile penetration and growth, as well as how many ... mobile users are also mobile video viewers, mobile social media users, mobile-only social media users, mobile Facebook users, mobile Twitter users, and mobile search users. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How many mobile users are there in the world?
  • How many mobile users are in the United States?
  • Which country has the most mobile users?
  • What percentage of the world has a cell phone?

Reports

Interviews

More On: Mobile Users

See All

Survey: Customers Rely On Mobile While Shopping In Physical Stores | Sponsored Content

May 10, 2019

Mobile shopping or brick-and-mortar? When it comes to retail, that's not an either-or question, according to new data from RetailMeNot Inc and Kelton Global.

Two-Thirds of Shoppers Check Phones In-Store for Product Information, Skipping Store Associates

Two-Thirds of Shoppers Check Phones In-Store for Product Information, Skipping Store Associates

May 08, 2019

According to a March 2019 RetailMeNot study, internet users looking for more information in-store often skip approaching retail associates and go directly to their smartphones. Sixty-nine percent of respondents said they would look for reviews on their phone first, and 53% would search for deals before speaking with an employee.

More Than Half of US Social Network Users Will Be Mobile-Only in 2019

More Than Half of US Social Network Users Will Be Mobile-Only in 2019

Apr 26, 2019

Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. We forecast that 51.7% of US social network users will be mobile-only in 2019.

Omnichannel Ad Buyers Still Need Education on In-App Opportunities

Apr 26, 2019

Native advertising has dominated the digital display market, and it can be the main (or even exclusive) way of reaching consumers with display ads. Native ads have a particularly strong foothold in mobile apps, which account for a significant share of how internet users spend their time.