Mobile Users

eMarketer tracks the number of mobile users worldwide, both by region (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and by country within those regions. eMarketer reports and forecasts include data and statistics on mobile penetration and growth, as well as how many ... mobile users are also mobile video viewers, mobile social media users, mobile-only social media users, mobile Facebook users, mobile Twitter users, and mobile search users. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How many mobile users are there in the world?
  • How many mobile users are in the United States?
  • Which country has the most mobile users?
  • What percentage of the world has a cell phone?

Interviews

More On: Mobile Users

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What Retailers Need to Know About the Mobile App Install Marketplace

What Retailers Need to Know About the Mobile App Install Marketplace

Jul 18, 2019

As of June 2019, there were 1.8 million apps in the Apple App Store, and 3.1 million apps in the Google Play Store, according to App Annie.

Dating App Growth Slows, but Advertisers Shouldn’t Ignore Hopeful Singles

Dating App Growth Slows, but Advertisers Shouldn’t Ignore Hopeful Singles

Jul 15, 2019

We expect the number of people who own a smartphone and use dating apps to grow 5.3% this year, reaching roughly 25 billion. This figure is much flatter than our previous forecast of 9.8% growth, and just one-sixth of growth in 2016.

Location Intelligence Roundup 2019

Jul 11, 2019

Although real-time targeting based on someone’s location is still important, in many ways, it’s becoming secondary to using location data for insights into audiences, consumer journeys and offline shopping behavior. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in location intelligence.