With gaming shifting to mobile, developers increasingly turn to ads, while marketers realize that games can reach a wide array of people.View this Report
Joshua Dyck, professor and co-director of the Center for Public Opinion at the University of Massachusetts Lowell, discusses why esports has drawn so many teens, and how advertisers can insert themselves into the gaming community.
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
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How Much Do UK Smartphone Gamers Spend on In-App Purchases for Mobile Games Each Month? (% of respondents, June 2019)
What Do US/UK Marketers See as the Advantages of Advertising in Mobile Games? (% of respondents, June 2019)
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Why Mobile In-Game Advertising Is Taking Off and the Different Ad Formats Available
Nov 20, 2019
As more games hit the market, it becomes harder for publishers to get noticed, which has made proactive user acquisition strategies more important. That’s true of casual games, which have found a huge following on mobile, and more complex games that have found ways to integrate advertising that doesn’t detract from gameplay.
Why Subscription Gaming Services Are Having a Moment
Oct 16, 2019
Apple launched its subscription gaming service Arcade in late September as part of the company’s wider iOS 13 release, betting big on subscription gaming services and joining others like Google and Microsoft. As more adults spend time with mobile gaming apps daily, these companies are steadily developing their mobile gaming strategies.
What Marketers Should Know About Twitch, Mixer and DLive’s Monetization Offerings for Creators
Sep 25, 2019
Although not strictly social media, game streaming properties such as Amazon’s Twitch and Microsoft’s Mixer are playing an increasing role in the video creator space. They are competing with YouTube—and each other—for top video streamers and the audiences those streamers command. They are also becoming more important places for advertising. For our latest report, “Video Ads in Social Media 2019,” we take a look at monetization offerings from Twitch, Mixer and DLive.