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Why Mobile In-Game Advertising Is Taking Off and the Different Ad Formats Available

Why Mobile In-Game Advertising Is Taking Off and the Different Ad Formats Available

Nov 20, 2019

As more games hit the market, it becomes harder for publishers to get noticed, which has made proactive user acquisition strategies more important. That’s true of casual games, which have found a huge following on mobile, and more complex games that have found ways to integrate advertising that doesn’t detract from gameplay.

Why Subscription Gaming Services Are Having a Moment

Why Subscription Gaming Services Are Having a Moment

Oct 16, 2019

Apple launched its subscription gaming service Arcade in late September as part of the company’s wider iOS 13 release, betting big on subscription gaming services and joining others like Google and Microsoft. As more adults spend time with mobile gaming apps daily, these companies are steadily developing their mobile gaming strategies.

What Marketers Should Know About Twitch, Mixer and DLive’s Monetization Offerings for Creators

What Marketers Should Know About Twitch, Mixer and DLive’s Monetization Offerings for Creators

Sep 25, 2019

Although not strictly social media, game streaming properties such as Amazon’s Twitch and Microsoft’s Mixer are playing an increasing role in the video creator space. They are competing with YouTube—and each other—for top video streamers and the audiences those streamers command. They are also becoming more important places for advertising. For our latest report, “Video Ads in Social Media 2019,” we take a look at monetization offerings from Twitch, Mixer and DLive.