This report looks at how digital technology fits into the daily lives of US kids—digital natives who, compared with teens and young adults, aren’t really all that digital.View this Report
Joshua Dyck, professor and co-director of the Center for Public Opinion at the University of Massachusetts Lowell, discusses why esports has drawn so many teens, and how advertisers can insert themselves into the gaming community.
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
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Mobile App Downloads and Revenues for the Top 1% and Bottom 99% of Publishers Worldwide, Gaming vs. Total, Q3 2019
Mobile Gaming In-App Ad Performance Metrics Worldwide: Ad Request Share, by Demographic and Game Genre, Q3 2019 (% of total on Smaato's platform)
Mobile App Store Revenues and Downloads for Game vs. Nongame Apps Worldwide, by OS, Q3 2019 (billions)
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What Marketers Should Know About Twitch, Mixer and DLive’s Monetization Offerings for Creators
Sep 25, 2019
Although not strictly social media, game streaming properties such as Amazon’s Twitch and Microsoft’s Mixer are playing an increasing role in the video creator space. They are competing with YouTube—and each other—for top video streamers and the audiences those streamers command. They are also becoming more important places for advertising. For our latest report, “Video Ads in Social Media 2019,” we take a look at monetization offerings from Twitch, Mixer and DLive.