Joshua Dyck, professor and co-director of the Center for Public Opinion at the University of Massachusetts Lowell, discusses why esports has drawn so many teens, and how advertisers can insert themselves into the gaming community.
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
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Mobile Gaming App Performance Metrics Worldwide: Average User Acquisition Costs and Post-Install Action Rates, May 2019
Share of Daily Time Spent on Entertainment-Based Mobile Apps in China, by Category, Q2 2018-Q2 2019 (% of total)
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