US native ad spending continues to grow robustly, reaching nearly $44 billion this year. By the end of 2020, almost two-thirds of US display spending will be on native units.View this Report
Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
Director, Product Marketing
There are 600 charts about 'Mobile Apps'
Most Recent Charts
Mobile App Engagement Performance Metrics Worldwide: Abandonment vs. Retention Rates, 2012-2019 (% of total users)
More On: Mobile AppsSee All
How Apple Is Expanding Its Media Business
Mar 27, 2019
Apple is expanding its digital media presence at a time when iPhone sales have slowed. Earlier this week, Apple unveiled several new media products, including a subscription news app, gaming platform and video streaming service.