As more verticals compete for mobile time, app install advertising is more competitive than ever. In order to acquire engaged users, developers need a combination of paid and organic strategies.View this Report
Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
Director, Product Marketing
There are 596 charts about 'Mobile Apps'
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Share of US Consumer Spending on Food via Delivery Apps at Select Restaurants, June 1, 2018-May 31, 2019
Average Revenues of the Top 100 Mobile App Publishers Worldwide, Apple App Store vs. Google Play, Q1 2014-Q1 2019 (millions)
Growth in Time Spent* and Number of Sessions for the Top 5 Food Delivery Apps** in Select Countries, May 2017 vs. May 2019 (% change)
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Dating App Growth Slows, but Advertisers Shouldn’t Ignore Hopeful Singles
Jul 15, 2019
We expect the number of people who own a smartphone and use dating apps to grow 5.3% this year, reaching roughly 25 billion. This figure is much flatter than our previous forecast of 9.8% growth, and just one-sixth of growth in 2016.
US Food Delivery App Usage Will Approach 40 Million Users in 2019
Jul 02, 2019
Food delivery apps are rapidly growing in popularity, according to eMarketer’s latest forecast on mobile app usage. This year, these apps will be used by 38.0 million people in the US, up 21.0% over 2018. By 2021, more than 20% of US smartphone users will use a food delivery app.
In China, Adults Spend Half Their Media Time Online
Jun 07, 2019
This year, for the first time, adults in China will spend over half of their daily media time on the internet. This is largely a result of increased government efforts to transform and develop internet infrastructure in the more rural parts of the country.
Average US Time Spent with Mobile in 2019 Has Increased
Jun 04, 2019
For the first time ever, US consumers will spend more time using their mobile devices than they will spend watching TV, with smartphone use dominating that time spent.