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Dating App Growth Slows, but Advertisers Shouldn’t Ignore Hopeful Singles

Dating App Growth Slows, but Advertisers Shouldn’t Ignore Hopeful Singles

Jul 15, 2019

We expect the number of people who own a smartphone and use dating apps to grow 5.3% this year, reaching roughly 25 billion. This figure is much flatter than our previous forecast of 9.8% growth, and just one-sixth of growth in 2016.

US Food Delivery App Usage Will Approach 40 Million Users in 2019

US Food Delivery App Usage Will Approach 40 Million Users in 2019

Jul 02, 2019

Food delivery apps are rapidly growing in popularity, according to eMarketer’s latest forecast on mobile app usage. This year, these apps will be used by 38.0 million people in the US, up 21.0% over 2018. By 2021, more than 20% of US smartphone users will use a food delivery app.

In China, Adults Spend Half Their Media Time Online

Jun 07, 2019

This year, for the first time, adults in China will spend over half of their daily media time on the internet. This is largely a result of increased government efforts to transform and develop internet infrastructure in the more rural parts of the country.

Average US Time Spent with Mobile in 2019 Has Increased

Jun 04, 2019

For the first time ever, US consumers will spend more time using their mobile devices than they will spend watching TV, with smartphone use dominating that time spent.