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More On: Mobile Apps

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More Millennials, Gen Z Are Using Social Apps

Sep 26, 2018

A May 2018 survey of younger US internet users found that many Gen Zers are using apps like YouTube and Snapchat a lot more than they did a year prior.

Facebook Messenger Ads: Are They Worth It?

Sep 20, 2018

Display ads in Messenger's inbox can help brands reach eyeballs, but advertisers should be careful not to overstep their bounds.

In Two Years, Users in Canada Will Spend More Time with Mobile than TV

Sep 14, 2018

In 2018, more than a third of all advertising dollars in Canada will be spent in mobile channels.

Most Apps Get Deleted Within a Week Of Last Use

Sep 13, 2018

On average, smartphone users worldwide delete their apps 5.8 days after they last used them, and 40% of them will reinstall.

Grocery and Dating Are The Fastest Growing App Categories. Here’s Why.

Aug 20, 2018

In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Rahul Chadha and forecaster Showmik Podder break down some of the key data in eMarketer's new estimates for mobile app usage. Which app categories are growing fastest, and why?

Marketers, You're Probably Not Paying Enough Attention to Mobile Wallets

Aug 14, 2018

Personalized messages, geolocated notifications, loyalty programs—all are available via mobile passes in wallets.

Mobile Measurement & Targeting Roundup

Aug 08, 2018

Despite rapid growth, mobile advertising has been hampered by fragmented formats and standards, which limit what marketers can do with the newer and richer types of mobile marketing data available. Improved measurement and transparency is key! eMarketer has curated this Roundup of articles, insights and interviews to help you understand mobile measurement and targeting.

There's an App for that, but Do I Need It?

Aug 07, 2018

Apps are integral to the lives of four in 10 US mobile app users, yet many think they could survive without them, according to a new survey by ThinkNow Research.